Russell Colford

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• Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
• Worked effectively in fast-paced environments.
• Self-motivated, with a strong sense of personal responsibility.
• Ensured compliance with federal regulations and company policies regarding automotive financing transactions.
• Collaborated with sales managers to develop effective strategies for overcoming financial obstacles during vehicle negotiations.
• Assisted customers with challenging credit histories in securing suitable loan options to facilitate vehicle purchases.
• Maximized profitability by negotiating and structuring optimal automotive financing deals.
• Optimized dealership revenue by identifying opportunities for additional product offerings such as extended warranties and insurance packages.
• Streamlined loan approval processes for enhanced customer experience and faster turnaround times.
• Collaborated closely with Sales department conducting joint training sessions sharing information about available financing options boosting overall sales figures.
• Conducted regular reviews of customer credit applications to maintain accuracy and integrity in the approval process.

• All aspects of dealership including working deals, closing, , customer interview, verify menu presentation and funding of contracts, RDR, CSI follow up. Advertising. sales and F&I manager training. Review all deals before going to office, make sure all processes and procedures are being followed. Handle any customer concerns.
• Increased sales revenue by developing and implementing strategic processes for sales and finance departments.

*Oversee all aspects of sales department including desking deal, early management intervention, customer interview, verify menu presentation and funding of contracts, compliance RDR, CSI follow up. Advertising. Also sales and F&I manager training. Review all deals are compliant, ensure all processes and procedures are being followed. Handle any customer concerns, .As well as many other daily tasks and community outreach
Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
*Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Worked effectively in fast-paced environments.
Self-motivated, with a strong sense of personal responsibility.
Developed strong relationships with banks, credit unions, and other lending institutions to secure the best financing options for customers.
Ensured compliance with federal regulations and company policies regarding automotive financing transactions.
Collaborated with sales managers to develop effective strategies for overcoming financial obstacles during vehicle negotiations.
Assisted customers with challenging credit histories in securing suitable loan options to facilitate vehicle purchases.
Maximized profitability by negotiating and structuring optimal automotive financing deals.

• Assisted with recruiting, interviewing, and hiring new department employees.
• Facilitated process improvements by automating manual tasks, increasing efficiency within the finance function.
• Mentored junior finance team members, fostering a culture of continuous learning and professional development within the department.

• Selling of back end products such as warranties, gap, maintenance, Lojack. Handled contracts being funded in a timely manner. Train sales people on the importance of how these products help with the customer retention. Assisted with sales department management when needed.
• Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
• Communicated with customers and vendors positively with particular attention to problem resolution.
• Increased overall team productivity by fostering a positive work environment and providing effective leadership.

• In charge in managing the daily operations of 5+ business managers, as well as handling a strong sales team of 45+ sales representatives. Duties also included training of total team in all new product lines, business procedures and federal regulations. Along with these daily tasks, responsibilities also include the plan of monthly forecasts for Finance Department.
• Skills: Dealer track, E-contract, ADP, Reynolds, Route One, Menu selling, excellent customer service skills, Word
• Assisted with recruiting, interviewing, and hiring new department employees.
• Facilitated process improvements by automating manual tasks, increasing efficiency within the finance function.
• Developed strong relationships with banks, credit unions, and other lending institutions to secure the best financing options for customers.
• Ensured compliance with federal regulations and company policies regarding automotive financing transactions.