Russell Durand

Responsible for new customer creation and support of existing product in the region

Creation and development of multiple new accounts

Increased sales in existing key accounts

Improved market share in Midsouth Region and nationally in excess of goal

Increased brand awareness and sales through motorsports marketing in the Midwest and nationally

• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Developed and maintained positive relationships with clients in assigned sales territories.
• Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
• Generated detailed sales reports and forecasts to analyze performance and track progress.
• Finalized sales contracts with high-value customers.
• Conducted product demonstrations and presentations to potential clients to capture more sales.
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Salesman of the Year 2017
• Salesman of the Year 2021
• Integral in $183M of 2023 Sales in Gulf South Territory with T1 Clients
• Achieved Sales of $22M in 2023 to T2 & T3 Clients
• Secured Largest T2 Telehandler Order in 2018 of 120 units totaling over $11M
• Lead Company with most diverse product categories sold into T2 & T3 accounts
• JCB Direct Sales Market Share Leader for Six Consecutive Years
• Current Market Share All Products 17.7%
• Current Telehandler Market Share 49.8%, AL AR LA MS TN

• Resolved customer complaints in professional and timely manner.
• Developed and maintained positive relationships with customers to build rapport and trust.
• Met with customers to discuss service needs and offer available solutions.
• Maintained records of service transactions and customer feedback for future reference.
• Developed SOP Template for Product Support Team
• Field Trained New Product Support Hires
• Involved in Development of Digital Real Time Platform for Reporting Downed Machines

• Built and maintained strong client relationships to drive business growth.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
• Created a Secured Successful Bids per Spec
• Specified and Priced Industrial Pumping and Air Movement Solutions
• Improved account management by predicting potential competitive threats and outlining proactive solutions.
• Created sales forecasts to target daily, monthly and yearly objectives.
• Supported sales and reporting for large and medium-sized accounts.
• Analyzed key competitors to respond to competitive threats.

• Built and maintained strong client relationships to drive business growth.
• Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
• Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
• Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
• Developed and delivered presentations to key customers to position products and services.
• Trained teams to optimize service delivery in alignment with individual needs to boost customer satisfaction.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.
• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Identified new business opportunities through cold calling, networking, marketing and prospective database leads.