Russell Parker
San Diego,CA
Summary
Results-oriented Sales Manager with expertise in sales leadership, regional and national account strategy, and key account development. Proven track record of driving revenue growth, managing 3 high-performance teams of outside Sales Reps, and fostering long-term client relationships. Strong financial background with a data-driven, relationship-first sales approach.
Overview
10
10
years of professional experience
Work History
Founding Sales Representative
Rezora IO
New York, NY
02.2026 - Current
- Generated and managed high-volume outbound pipeline through cold calling real estate agents, brokerages, and investors, consistently driving new customer acquisition
- Qualified inbound and outbound prospects by identifying intent, urgency, and deal potential, converting conversations into booked meetings and closed subscriptions
- Closed new SaaS subscriptions and built a recurring revenue stream through a commission-based sales model
- Leveraged CRM, dialers, and AI-driven sales tools to track pipeline activity, improve efficiency, and increase conversion rates
- Built and optimized early-stage sales processes, contributing to scalable outbound systems and repeatable workflows
Regional Sales Manager | Key Account Manager
Pura Vida
La Jolla, CA
01.2022 - 03.2025
- Led 3 distributed sales teams (7 reps) across the East Coast, Central America, and Caribbean, driving $7+ million in annual revenue
- Built long-term relationships with wholesale partners through frequent communication, inventory planning, and ongoing account support
- Worked directly with accounts to identify sales and inventory opportunities, expand product placement, and increase order frequency
- Coached, mentored, and developed sales reps to exceed performance expectations
- Coordinated daily with operations and logistics teams to support dealer orders, resolve issues, and ensure timely fulfillment
Wholesale Account Representative
Pura Vida
La Jolla, CA
04.2017 - 01.2022
- Managed and grew relationships with 2,000+ wholesale dealer accounts nationwide through consistent outreach and account support
- Generated new business through trade shows, outbound calls, email campaigns, and relationship-driven selling
- Leveraged CRM and analytics tools to manage pipelines, forecast sales, and track account activity
- Assisted in developing wholesale procedures to streamline ordering, inventory flow, and account management processes
Commercial Finance Associate
Bank of Cardiff
San Diego, CA
10.2016 - 04.2017
- Educated and advised clients on a range of commercial financing solutions
- Analyzed credit risk, compliance, underwriting options, and cash-flow scenarios
- Supported targeted marketing campaigns and managed inbound/outbound sales leads
Education
Bachelor of Science (B.S.) - Finance
San Diego State University
San Diego12-2015
Study Abroad - International Business
University of Oxford
Oxford, EnglandSkills
- Sales Leadership & Team Management
- Key Account Development
- Regional & National Account Strategy
- Inventory Analysis & Forecasting
- CRM & Sales Reporting
- Trade Shows & Field Sales
- Cross-Functional Operations Coordination
- Forecasting & Regional Sales Planning
Timeline
Founding Sales Representative
Rezora IO
02.2026 - Current
Regional Sales Manager | Key Account Manager
Pura Vida
01.2022 - 03.2025
Wholesale Account Representative
Pura Vida
04.2017 - 01.2022
Commercial Finance Associate
Bank of Cardiff
10.2016 - 04.2017
Bachelor of Science (B.S.) - Finance
San Diego State University
Study Abroad - International Business
University of Oxford