Ruth Maldonado
Atlanta,GA
Summary
Accomplished Senior Marketing Manager with a proven track record at EBG, leveraging data analytics and strategic planning to drive campaign success. Skilled in partnership development and cross-functional collaboration, I've significantly enhanced marketing ROI and brand awareness. Expert in digital advertising and team leadership, consistently delivering innovative marketing solutions.
Overview
8
8
years of professional experience
Work History
Senior Marketing Manager
EBG
10.2021 - Current
- Utilized knowledge of online strategies such as email marketing, digital retargeting and affiliate marketing to maximize campaign results.
- Leveraged data insights from previous campaigns to develop targeted marketing initiatives.
- Established and managed overall marketing plan for top travel and entertainment partners.
- Optimized email campaigns to increase open and click-through rates.
Marketing Manager
EBG
10.2019 - 09.2021
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
Marketing Coordinator
EBG
10.2018 - 09.2019
- Tracked and reported on marketing campaign responses.
- Answered general marketing department inquiries by email, phone, and mail.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
Marketing Manager
Medivance Billing Services
01.2017 - 09.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Education
Master of Science - Business Administration
Full Sail University
Winter Park, FL11-2011
Bachelor of Arts - Advertising
University of Puerto Rico - Carolina
Carolina, PR05-2009
Skills
- Data Analytics
- Digital advertising
- Strategic Planning
- Multi-channel marketing experience
- Marketing Analytics
- Partnership Development
- Cross-Functional Collaboration
- Budget Oversight
- KPI Monitoring
- Email Marketing
- Project Management
- Team leadership abilities
Languages
Spanish
Native or Bilingual
Software
Adobe Analytics
Tableau
Microsoft Office Suite
JIRA
Adobe Photoshop
Timeline
Senior Marketing Manager
EBG
10.2021 - Current
Marketing Manager
EBG
10.2019 - 09.2021
Marketing Coordinator
EBG
10.2018 - 09.2019
Marketing Manager
Medivance Billing Services
01.2017 - 09.2018
Master of Science - Business Administration
Full Sail University
Bachelor of Arts - Advertising
University of Puerto Rico - Carolina
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