Ryan Hirsch
Tampa,FL
Summary
Marketing and Copywriting expert with 10+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training and contributes core messaging for fulfillment of marketing tactics.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
MediaLab 3D Solutions
10.2018 - 06.2023
- Demonstrated expertise as a product subject matter expert in a marketing digital content creation firm, delivering product demonstrations and communicating value propositions and competitive advantages
- Designed and executed GTM launches for SaaS platforms, new products, and enhancements, leveraging integrated marketing campaigns through SEO, social media, and PPC
- Created copy for the company blog, marketing campaigns, email templates, and sales scripts
- Authored comprehensive documentation for the company, including SOPs, pitch decks, email campaigns, CRM best practices, tutorial videos, and the product portfolio encompassing features, specs, and requirements
- Identified and implemented efficiencies and automations to optimize Sales and Customer Service operations, leading to a 30% improvement in average project turnaround time
- Developed Onboarding processes for new clients, facilitating a smooth transition from Sales to Account Management
- Created a comprehensive training program for new hires within the Client Services Department, conducting a 6-week face-to-face training regimen with all new Account Managers
- Delivered bi-weekly educational seminars on topics including sales and customer service training, CRMs, industry news, 3D rendering technology, and new product rollouts
- Led the company's Mentorship Program, overseeing the onboarding of all new employees.
- Drove marketing initiatives to increase product visibility and market performance.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
Project Manager
MediaLab 3D Solutions
10.2014 - 10.2018
- Managed multiple national accounts, including Whirlpool, Magellan Rx, Texas Instruments, University of South Florida, Gardner Denver, Exemplis, Lennar, Ashton Woods, and Beazer
- Built strong relationships, provided consultation, conducted weekly status calls, and acted as a subject matter expert
- Conducted product demonstrations and managed projects involving 3D renderings, animations, live-action promotional films, augmented reality, and interactive products
- Planned, developed, and launched software platform enhancements and solutions
- Wrote screenplays and storyboards for animations, selected background music, and auditioned voice-over talent for narrations
- Received a perfect '5-Star Rating' from clients on the Client Satisfaction Survey.
- Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines.
- Prepared and submitted project invoices for review and approval.
- Coordinated material procurement and required services for projects within budget requirements.
Screenwriter
UrbanTopaz Multimedia
03.2013 - 10.2014
- Wrote screenplay for the dramatic short film, "The Barstool Savior."
- Screened and auditioned leading and supporting cast members
- Collaborated with producers and writers to create and edit coherent and compelling screenplays and stage plays, including "I Hate Javi" (short film produced by Hayride Films) and "Comfort Women" (musical performed at NYC's Compton Goethals Hall)
- Storyboarded screenplays and scripts based on production ideas.
Internet Marketing Specialist
Medi-Weightloss Clinics
06.2010 - 02.2013
- Managed 24 PPC accounts, outperforming Google average by 700% as an Account Manager
- Oversaw all email campaigns, resulting in a 500% increase in web traffic
- Generated over $600,000 in annual sales through Google AdWord SEO pay-per-click
- Wrote copy for award-winning publications, "Medi-Living" and "Medi-News."
- Presented a seminar on the company website at the National Convention
- Led the project management for new product launches and the Secret Shopper Program.
- Collected and analyzed data to improve strategies.
Copywriter
Chappell Roberts Advertising
01.2009 - 04.2009
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Proofread, and edited advertisements for high-level clients, including PSCU Financial Services, Mosaic, and USF School of Business
- Coordinated voice-overs for radio spots
- Conducted customer interviews and filmed commercial testimonials.
- Customized brand message to reach and capture target audience interest and drive engagement.
Education
Master of Science - Integrated Marketing & Project Management
Florida State University
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Florida State University
Skills
- Program Marketing
- Customer Relationship Management
- Go-To-Market Plans
- New Product Channels
- Marketing Campaign Management
- Product Awareness and Visibility
- Marketing Strategies
- Brand Visibility
- SaaS Cloud-Based Solutions Suite
- Develop Campaigns
Accomplishments
· Proficient in Google Adwords, Office, Confluence, MailChimp, HubSpot, Asana, Power BI, ClickUp.
· Winner of FSU’s Creative Thinking’s "Most Creative Advertising Campaign" award.
· Member of Alpha Tau Omega, Society of Collegiate Scholars, and Golden Key Honor Society.
Certification
Project Management
Timeline
Product Marketing Manager
MediaLab 3D Solutions
10.2018 - 06.2023
Project Manager
MediaLab 3D Solutions
10.2014 - 10.2018
Screenwriter
UrbanTopaz Multimedia
03.2013 - 10.2014
Internet Marketing Specialist
Medi-Weightloss Clinics
06.2010 - 02.2013
Copywriter
Chappell Roberts Advertising
01.2009 - 04.2009
Master of Science - Integrated Marketing & Project Management
Florida State University
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Florida State University
Project Management
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