RYAN MARESCALCHI
Somerville,Massachusetts
Summary
Results-driven Digital Sales Associate at SmartBrief with a proven track record in generating over $100K in pipeline and achieving 90% quota attainment. Skilled in Salesforce and client retention strategies, I excel in engaging decision-makers and driving qualified meetings, leveraging my expertise in digital advertising to enhance client relationships.
Overview
4
4
years of professional experience
Work History
Digital Sales Associate
SmartBrief
11.2024 - Current
- Spearheaded outreach to global education companies, engaging potential advertisers in K-12 markets.
- Delivered high-quality meetings with marketing decision-makers to explore new advertising channels.
- Generated over $100K in pipeline within six months through collaboration with senior sellers.
- Drove 130+ qualified meetings from November 2024 to December 2025 with leading education companies.
- Promoted SmartBrief newsletters, providing curated industry news to over 7 million professionals.
- Achieved 80% quota attainment in Q1 2025, 90% in Q2 2025, and exceeded quotas in subsequent quarters.
Junior Account Executive
AveriSource
01.2024 - 06.2024
- Managed client accounts while supporting new business development in application modernization.
- Designed and executed marketing campaigns that increased client engagement by 20% and sales by 15%.
- Assisted senior leadership in identifying new opportunities, driving $500K in revenue through targeted outreach.
Business Development Representative
Yottaa, Inc.
05.2022 - 07.2023
- Qualified high-potential eCommerce brands during early sales cycle stages, securing meetings for AEs.
- Collaborated with marketing to launch targeted outreach campaigns that increased lead conversion rates.
- Generated $750K in pipeline within 10 months, achieving 110% of annual quota prior to company restructuring.
Intelligence Research Analyst Intern
Mission First Consulting
08.2021 - 12.2021
- Supported cybersecurity and intelligence projects by sourcing and analyzing data for federal clients.
- Learned the fundamentals of cybersecurity and talent intelligence while assisting with recruiting outreach efforts.
Education
B.S. - Applied Economic Management, General Business
Virginia Tech
05.2021
Skills
- Salesforce
- HubSpot
- SalesLoft
- Outreachio
- ZoomInfo
- LinkedIn Sales Navigator
- Microsoft Excel
- Prospecting
- Client retention strategies
- Cold Calling
- Digital advertising
Skills
Salesforce, HubSpot, SalesLoft, Outreach.io, ZoomInfo, LinkedIn Sales Navigator, Microsoft Excel, Prospecting, Negotiation, Relationship Building, Cold Calling
Timeline
Digital Sales Associate
SmartBrief
11.2024 - Current
Junior Account Executive
AveriSource
01.2024 - 06.2024
Business Development Representative
Yottaa, Inc.
05.2022 - 07.2023
Intelligence Research Analyst Intern
Mission First Consulting
08.2021 - 12.2021
B.S. - Applied Economic Management, General Business
Virginia Tech