Ryan Patrick Bell
Beverly Hills
Summary
Forward-thinking programmatic leader dedicated to operational excellence and strategic innovation. Extensive experience guiding cross-functional teams through the evolving digital landscape, from high-level roadmap development to precision tactical activation. Adept at cultivating deep client relationships and translating complex market data into actionable, revenue-generating strategies.
Overview
27
27
years of professional experience
Work History
SVP, Strategy & Activation
Kinesso
Birmingham
01.2020 - 01.2025
- Oversaw a diverse programmatic portfolio with $72MM+ in annual billings, driving holistic media strategy for major enterprise clients including Enterprise Holdings, USPS, and ExxonMobil.
- Directed high-level strategy for Enterprise ($45MM), USPS ($14MM), and ExxonMobil ($13MM), aligning programmatic activation with complex business KPIs across the travel, government, and energy sectors.
- Spearheaded data-driven roadmap development across a diverse client roster, optimizing media investments to drive measurable lift in both brand sentiment and lower-funnel conversions.
- Led the strategic vision for key accounts, identifying unique audience segmentation opportunities to maximize efficiency across display, video, and native channels.
VP, Strategy & Activation
Cadreon/Matterkind
Birmingham
02.2010 - 01.2020
- Served as the strategic lead for the FCA (Fiat Chrysler Automobiles) account, managing a massive $140MM annual programmatic budget across all brands, vehicle nameplates and tiers.
- Orchestrated end-to-end programmatic strategy for automotive investment, leveraging first-party data and dynamic creative optimization (DCO) to drive vehicle sales and dealer leads.
- Managed the complex programmatic ecosystem for FCA, harmonizing strategy across Tier 1 (National) and Tier 2 (Regional) initiatives to ensure consistent brand messaging and efficient spend.
- Developed and executed advanced audience targeting strategies for FCA’s full portfolio, consistently exceeding performance benchmarks through rigorous testing and inventory consolidation.
Account Manager
AOL Advertising
Birmingham
09.2009 - 01.2010
- Lead AM for Ford, Lincoln, Mercury, Jaguar, Land Rover, Mazda, and Volvo.
- Work with AOL AEs to build both in-market and lifestyle solutions for all FMC accounts.
- Meet with clients (agency and client direct) on a regular basis to help them build out programs that allow them to meet their marketing goals.
- Coordinate with internal AOL teams to help create and implement all FMC digital campaigns.
- Review, analyze, and optimize performance data for all campaigns.
- Present campaign results and key learnings to clients on a regular basis.
Business Development Manager
Microsoft – Entertainment & Devices Division
Southfield
01.2008 - 05.2009
- Lead E&D (XBox, Zune, MSN Games) sales contact for all Detroit based accounts including Ford, GM, and Chrysler.
- Worked with MSN AEs to build gaming solutions for all Detroit based accounts.
- More than doubled the E&D revenue for the Detroit region within 1 year.
- Met with clients (agency and client direct) on a weekly basis to educate them on the gaming space and help them build out programs that will help meet their marketing goals.
- Coordinated with internal MSA teams to help extend all digital campaigns where applicable.
- Reviewed, analyzed, and optimized performance data for all campaigns.
- Presented campaign results and key learnings to clients on a regular basis.
Associate Media Director
Mindshare – Team Detroit
Detroit
01.2007 - 01.2008
- Lead client contact for Ford / Lincoln Mercury’s national interactive media planning.
- Managed the development of national interactive media strategies and objectives for Ford Lincoln Mercury.
- Managed a team of 8 Media Supervisors and Planners across Ford, Lincoln, and Mercury brands.
- Responsible for creating unique, never been done before programs across various interactive platforms.
- Coordinated with offline, digital, and experiential teams to extend all interactive campaigns where applicable.
- Reviewed, analyzed, and optimized performance data for all campaigns.
- Presented campaign results and key learnings to client on a regular basis.
Media Supervisor
GM Planworks
Detroit
01.2005 - 01.2007
- Lead client contact for Cadillac and HUMMER’s national interactive media planning.
- Managed the development of national interactive media strategies and objectives for Cadillac and HUMMER.
- Developed and implemented launch plans for two of Cadillac’s biggest product launches (2007 Cadillac Escalade and 2008 Cadillac CTS).
- Responsible for creating unique, never been done before programs across various interactive platforms.
- Coordinated with offline, digital, and experiential teams to extend all interactive campaigns where applicable.
- Reviewed, analyzed, and optimized performance data for all campaigns.
- Presented campaign results and key learnings to client on a regular basis.
Media Supervisor
Mediaedge:cia
Dearborn
01.2003 - 01.2005
- Lead client contact for Lincoln Mercury’s national interactive media planning.
- Managed the development of national interactive media strategies and objectives for Lincoln Mercury.
- Responsible for increasing Lincoln Mercury’s interactive ad budget from $5 Million to $15 Million over an 18 month period.
- Worked with buying agency (Ford Motor Media) to negotiate Lincoln Mercury’s national interactive ad campaigns.
- Coordinated with offline, digital, and experiential teams to extend all interactive campaigns where applicable.
- Involved with setup and trafficking of all campaigns. Well versed in the uses and benefits of DoubleClick DFA ad serving technology.
- Reviewed, analyzed, and optimized performance data for all campaigns.
- Presented campaign results and key learnings to client on a regular basis.
Account Director
Beyond Interactive, Inc.
Ann Arbor
01.1998 - 01.2003
- Primary client contact for the Sylvan Learning Center account.
- Managed the development of interactive media strategies and objectives for Sylvan Learning Centers.
- Responsible for increasing Sylvan’s interactive ad budget from $850,000 to $3 Million over a 30 month period.
- Planned, negotiated, purchased, and implemented all aspects of Sylvan’s interactive ad campaigns.
- Involved with setup and trafficking of all campaigns. Well versed in the uses and benefits of DoubleClick DFA ad serving technology.
- Reviewed and analyzed weekly performance data for all campaigns.
- Managed all facets of Sylvan’s budget including client invoicing and publisher reconciliation.
- Top-level publisher relations including pricing and contract negotiations.
Education
Bachelor of Arts - Advertising
Michigan State University
East Lansing, MI01.1995
Skills
- Effective communication
- Time management
- Creative thinking
- Attention to detail
- Collaboration
- Problem-solving
References
Available upon request
Timeline
SVP, Strategy & Activation
Kinesso
01.2020 - 01.2025
VP, Strategy & Activation
Cadreon/Matterkind
02.2010 - 01.2020
Account Manager
AOL Advertising
09.2009 - 01.2010
Business Development Manager
Microsoft – Entertainment & Devices Division
01.2008 - 05.2009
Associate Media Director
Mindshare – Team Detroit
01.2007 - 01.2008
Media Supervisor
GM Planworks
01.2005 - 01.2007
Media Supervisor
Mediaedge:cia
01.2003 - 01.2005
Account Director
Beyond Interactive, Inc.
01.1998 - 01.2003
Bachelor of Arts - Advertising
Michigan State University