Kristen Van Cott
Senior Creative Executive
Redondo Beach,California
Summary
Senior Creative Executive with 15+ years of experience guiding high-performing creative teams in crafting impactful, multi-dimensional campaigns that drive strategic success and foster brand loyalty. I have a proven track record at globally recognized brands such as Skechers, MGM, Paramount, and Disney, ensuring creative initiatives directly contributed to revenue growth. I thrive on mentoring creative talent, encouraging them to explore their instincts, and I'm dedicated to fostering an environment that promotes bold ideas and innovative work. With strong communication, interpersonal, and writing skills, I excel in collaborating with both business and creative teams to ensure cohesive strategies that support brand objectives and success.
Overview
23
23
years of professional experience
Work History
SVP of Creative Strategy
Intuitive Creative Brand Strategy
03.2020 - Current
- Develop brand vision and strategy for major CPG brands across entertainment, footwear, fashion, and soft goods in digital, print, and social media.
- Lead creative team and talent in the production of innovative online campaigns to disrupt the market and define brand vision.
- Provide leadership and mentorship to create a collaborative environment for out of the box creative work and thinking.
- Manage the entire creative process from concept to execution, with attention to budgets and deadlines.
- Serve as the lead contact for executive marketing team to align creative strategy with brand messaging and performance goals.
EVP, Creative Strategy and Operations
5b Artist Management
06.2021 - 12.2023
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
VP of Creative
Skechers
07.2005 - 01.2020
- Led creative direction and marketing strategy for all Skechers brands, driving sales growth from $990M to $5B over 10 years.
- Developed comprehensive creative strategies and brand vision across TV, print, digital, and e-commerce platforms.
- Directed cross-functional teams in product development, design, licensing, PR and marketing to execute high-performing campaigns.
- Managed the end-to-end creative process for TV, print, video, and social media campaigns, effectively communicating brand visiom
VP of Creative Strategy
MGM Studios, Consumer Products
04.2002 - 04.2005
- Lead creative team in creating compelling brand vision and strategy for leading CPG brands in entertainment, beauty, fashion, and soft goods across digital, print, and social media.
- Directed creative ideation for development of brand style guides, brand guidelines, product advertising materials and merchandise for globally recognized franchises including Pink Panther and James Bond
- Provided mentorship for both seasoned creatives and early career professionals by encouraging bold conceptual thinking and open dialogue.
- Acted as the key liaison for internal marketing executives, ensuring alignment of creative strategies with brand messaging and performance objectives.
Education
Master of Arts - Photography And Design
The Portfolio Center
Atlanta, GABachelor of Arts - Communications And Fine Art
Boston College
Chestnut Hill, MASkills
- Experienced leader of creative teams and talent
- Passion and expertise in photography and design
- Proven ability to create award-winning, cost-effective campaigns that drive success and brand loyalty
- Strong communication, interpersonal, and organizational skills
Timeline
EVP, Creative Strategy and Operations
5b Artist Management
06.2021 - 12.2023
SVP of Creative Strategy
Intuitive Creative Brand Strategy
03.2020 - Current
VP of Creative
Skechers
07.2005 - 01.2020
VP of Creative Strategy
MGM Studios, Consumer Products
04.2002 - 04.2005
Master of Arts - Photography And Design
The Portfolio Center
Bachelor of Arts - Communications And Fine Art
Boston College
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