Ryan Sharer
Alexandria,VA
Summary
Senior Salesforce Administrator with 5+ years of experience owning, scaling, and optimizing complex Salesforce environments. Trusted Salesforce Subject Matter Expert and primary escalation point, partnering with IT leadership and cross-functional stakeholders to deliver secure, scalable, and high-impact CRM solutions. Deep expertise in Sales Cloud, advanced Flow automation, data governance, integrations, release management, and AI-driven solutions. Proven mentor to junior administrators, and proactive problem-solver with hands-on development exposure, and an aggressive learning mindset.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Senior Salesforce Administrator
PMMI – The Association for Packaging and Processing Technologies
Herndon, USA
12.2024 - Current
- Serve as the primary Salesforce Subject Matter Expert, owning platform strategy, scalability, and long-term roadmap aligned with organizational goals.
- Design and implement advanced Salesforce solutions including record-triggered, screen, and scheduled Flows with complex branching, custom objects, and system automations to streamline enterprise workflows.
- Fully own Salesforce release management, including sandbox strategy, testing coordination, issue resolution, stakeholder communication, and production readiness.
- Collaborate closely with a Salesforce administration team to design, review, and deliver scalable, best-practice solutions across the platform.
- Own Salesforce integrations with third-party platforms, overseeing data flow, monitoring errors, and ensuring data integrity, reliability, and operational efficiency.
- Build advanced dashboards and analytics to support executive decision-making and strategic initiatives.
- Conduct regular security audits, permissions reviews, and compliance checks to maintain a secure and resilient Salesforce environment.
- Develop and maintain comprehensive Salesforce documentation including SOPs, user guides, and system architecture diagrams.
- Mentor junior administrators and serve as the primary escalation point for Salesforce-related issues, complex troubleshooting, and architectural decisions.
- Design and deploy AI-powered agents using Agentforce to enhance internal support, data access, and user productivity.
Salesforce Administrator
PMMI – The Association for Packaging and Processing Technologies
01.2023 - 12.2024
- Administered and enhanced PMMI’s Salesforce Sales Cloud environment supporting multiple departments and business processes.
- Built automations, reports, dashboards, and validation rules to improve efficiency, data quality, and user adoption.
- Partnered with stakeholders to gather requirements and translate business needs into scalable Salesforce solutions.
- Managed data imports, maintenance, and cleanup following best practices for data integrity and governance.
- Delivered user training and first-tier Salesforce support, driving adoption and consistent platform usage.
- Assisted with our AMS implementation, Fonteva.
Sales & Data Administrator
Worldwide Speakers Group (WWSG)
Alexandria, USA
02.2022 - 01.2023
- Supported Salesforce CRM operations including data management, reporting, and system enhancements.
- Assisted with automation, integrations, and process improvements to support sales and operations teams.
Sales Associate
Worldwide Speakers Group (WWSG)
07.2019 - 02.2022
- Supported sales operations and CRM data accuracy while collaborating with cross-functional teams.
Education
Bachelor of Science - Criminal Justice & Sociology
Old Dominion University
Norfolk, VA05-2019
Skills
- Salesforce platform and architecture
- Automation and logic
- Data and integrations
- Security and compliance
- Reporting and analytics
- Release and environment management
- AI and innovation
- Development (hands-on and actively developing)
- Collaboration and leadership
- Project management
- Vendor management
- Data and business analysis
- Technical support and troubleshooting
- 3rd party tools
Certification
- Salesforce Certified Platform Administrator
- Salesforce Certified Platform App Builder
- Salesforce Certified Agentforce Specialist
Core Skills
Sales Cloud, Lightning Experience, Custom Objects, Record Types, Page Layouts, Dynamic Forms, Salesforce Flow (Record-Triggered, Screen, Scheduled), Validation Rules, Approval Processes, Declarative Best Practices, Data Modeling, Data Loader, Large-Scale Imports, Data Governance, Third-Party Integrations, Integration Monitoring, Profiles, Permission Sets, Role Hierarchy, Sharing Models, Security Audits, Health Check Optimization, Advanced Reports, Dashboards, Executive-Level Insights, Data Analysis, Sandbox Strategy, Testing Coordination, Change Management, Deployment Readiness, Agentforce, AI Agent Design & Configuration, Prompt Engineering, ChatGPT for Automation, Support, and Process Optimization, Apex Debugging & Fundamentals, Flow–Apex Interaction, Declarative-to-Code Transition, Salesforce SME, cross-functional collaboration, admin team mentorship, vendor coordination, roadmap ownership, End-to-end ownership of Salesforce initiatives, timelines, requirements gathering, delivery coordination, Coordination with third-party vendors and consultants, requirements alignment, delivery oversight, documentation review, Translating business requirements into scalable Salesforce solutions, automation logic, reporting insights, Advanced issue investigation, root cause analysis, resolution of complex Salesforce and integration-related issues, Conga, Zapier, Softr, Zoom, Gong
Timeline
Senior Salesforce Administrator
PMMI – The Association for Packaging and Processing Technologies
12.2024 - Current
Salesforce Administrator
PMMI – The Association for Packaging and Processing Technologies
01.2023 - 12.2024
Sales & Data Administrator
Worldwide Speakers Group (WWSG)
02.2022 - 01.2023
Sales Associate
Worldwide Speakers Group (WWSG)
07.2019 - 02.2022
Bachelor of Science - Criminal Justice & Sociology
Old Dominion University