Ryan Smolen
1470 Covelo Court Las Vegas
Summary
Highly driven, organized and dependable candidate, successful at managing multiple priorities with a positive attitude. Proven asset in marketing strategies, fan engagement, and sponsorship concepts, specifically with the Vegas Golden Knights of the NHL. Willingness to take on added responsibilities to meet team goals. Skilled in newsletter writing, data entry and file management.
Overview
2
2
years of professional experience
Work History
Marketing Intern
Vegas Golden Knights
09.2022 - Current
- Assist with the development of event strategies, including the creation of tactical revenue drivers at upwards of $30k per game
- Assist in leading the Authentics Program with a yearly revnue of over $1 million.
- Lead and Organize Team of Marketing Game-Day Staff.
- Develop and create content for the bi-weekly newsletters.
- Help with planning and hosting of marketing events.
- Collaborate with team members to help expand marketing channels.
- Host and promote watch parties for away games with numerous giveaways and fan interactions.
- Assist with Authentication of Game Used Items.
Marketing Intern
Las Vegas Super Bowl LVIII Host Committee
08.2023 - 02.2024
- Enhanced brand awareness by developing and executing targeted marketing campaigns.
- Conducted market research for identifying consumer trends and preferences, shaping future marketing strategies.
- Assisted in organizing promotional events, resulting in increased brand visibility and customer acquisition.
- Contributed to the development of marketing materials such as brochures, presentations, and advertisements.
Game Day Statistician
Las Vegas Desert Dogs
11.2022 - Current
- Live recording of real-time data during each home game, including passes, assists, shots, goals, penalties, and more
- Detailed communication of results with head stats organization and league offices, with zero error
Las Vegas Bowl Volunteer
Las Vegas Bowl
12.2022 - 12.2022
- Assembled giveaway bags and area for the arrival of the Florida Gators.
- Directed and assisted players and coaches with their welcome ceremony.
- Provided the Florida Marching band with direction to keep them on the accurate schedule at the pep rally.
- Assisted the ESPN Photographers on Game Day by directing them to needed photos.
Cart Attendant
Shadow Creek Golf Course
10.2022 - Current
- Assist in the storing, staging, and cleaning of golf carts
- Perform relief duties at driving range in collecting range balls and keeping range ball
dispenser full. - Work one-on-one with patrons of the golf club ensuring the highest level of customer
service. - Perform general custodial duties to maintain work area, starter area, and storage barn.
Education
Bachelor of Science - Sports Communication
University of Nevada Las Vegas
Las Vegas, NV08.2024
High School Diploma -
DeMatha Catholic High School
Hyattsville, MD06.2021
Skills
- Traffic driving and Revenue Generating of Fan Events and Game-Day watch parties
- Content creation for sports team newsletters
- Organization and tracking of merchandise and retail
- Conflict and Complaint Resolution
- Food and Beverage Service
- Billing and Payment Processing
- Maintaining composure in high-stress environments
Timeline
Marketing Intern
Las Vegas Super Bowl LVIII Host Committee
08.2023 - 02.2024
Las Vegas Bowl Volunteer
Las Vegas Bowl
12.2022 - 12.2022
Game Day Statistician
Las Vegas Desert Dogs
11.2022 - Current
Cart Attendant
Shadow Creek Golf Course
10.2022 - Current
Marketing Intern
Vegas Golden Knights
09.2022 - Current
Bachelor of Science - Sports Communication
University of Nevada Las Vegas
High School Diploma -
DeMatha Catholic High School
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