Ryan Teas
Oconomowoc,WI
Summary
Dynamic Senior Product Manager with over 9 years in product management. Demonstrates creative approaches to driving growth and profitability. Strategic and passionate leader, consistently delivering results through innovative solutions and effective team collaboration.
Overview
13
13
years of professional experience
Work History
Senior Product Manager
Broan-NuTone
10.2023 - Current
- Lead the end-to-end product lifecycle for our Direct-to-Consumer business segment
- Actively developed an innovative, IP protected magnetic accessory that solves key end user pain points, driven by strong collaboration with engineering, resulting in incremental gross sales
- Collaborated with the digital marketing team to create the company's first-ever subscription service
- Established a product vision and roadmap with Director of Product Management and Engineering Manager
- Drive cross-functional teams with engineering, operations, marketing, and sales to ensure successful product launches
- Secured business at Home Depot (#1 customer) during product line review by defining product mix, pricing, and phase in of new SKU's
- Manage our marketing intern, delegating meaningful tasks to develop business acumen
Product Manager
Broan-NuTone
04.2022 - 10.2023
- Performed qualitative and quantitative research to validate product designs, uncover end user pain points, and explore new product categories
- Increased Upgrades category from $3M to $11M (54% CAGR) in 3 years through innovation
- Created and implemented a new pricing strategy that yielded $2M in price realization and 8.5% increase in CM%
Associate Product Manager
Broan-NuTone
12.2018 - 04.2022
- Created VOC plan for a climate control fan, uncovered top end-user pain points, built a business case, and gained Gate 0 approval from the executive leadership team
- Launched a new-to-market universal accessory and gained in-store placement at Lowe's
- Uncovered end user pain points for venting accessories
in the largest single family home markets (Houston, TX; Orlando, FL) - Participated in product roadmapping
- Voted #1 Best Demo at National Sales Meeting
Product Management Specialist,
Generac Power Systems
11.2015 - 12.2018
- Pitched new product at ACE Hardware line review and won store placement
- Pro Tool Innovation Award Winner – Generac’s XC Series
- Participated in VOC research (Tallahassee, FL) to uncover end user pain points for portable generators
- Gained credibility with executive leadership team by presenting business cases and stage gate reviews
- Led 2nd Annual Product Demo Day, Generac’s largest employee hands-on training event
- Performed live product demos at Electrical Wholesale Summit / Voted Best Breakout Session
Inside Sales Representative
Generac Power Systems
06.2012 - 11.2015
- Increased sales revenue by 31% in Midwest territory by building strong relationships with clients and providing insightful product recommendations
- Negotiated and implemented storm response stocking program for Generac’s Midwest Parts Distributor
- Managed a $20M sales territory (NJ & PA) directly impacted by Generac’s strongest storm season on record
Education
Bachelor of Science - Marketing
University of Wisconsin-La Crosse
La Crosse, WI2011
Skills
- New Product Development
- Product Life Cycle Management
- Voice-of-Customer (VOC) Research
- Product Roadmapping
- Cross-Functional Collaboration
- Product Line Simplification
- Data-driven Decision Making
- Business Case Development
- Learning New Technologies
- Competitive Landscape Analysis
Timeline
Senior Product Manager
Broan-NuTone
10.2023 - Current
Product Manager
Broan-NuTone
04.2022 - 10.2023
Associate Product Manager
Broan-NuTone
12.2018 - 04.2022
Product Management Specialist,
Generac Power Systems
11.2015 - 12.2018
Inside Sales Representative
Generac Power Systems
06.2012 - 11.2015
Bachelor of Science - Marketing
University of Wisconsin-La Crosse
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