Led new business development efforts, proactively identifying opportunities, executing targeted outreach campaigns, and cultivating relationships with key decision-makers to expand market share.
Generated over $6 million in revenue and opportunities in less than a year.
Implemented and optimized a CRM system to centralize and streamline data management for contacts, companies, projects, and revenue tracking, improving pipeline visibility and reporting.
Developed and delivered strategic reports and presentations on business development initiatives, relationship management, and revenue growth for executive leadership weekly and quarterly.
Collaborated with internal teams to assess capacity and align business development efforts with operational bandwidth, ensuring sustainable growth and resource allocation.
Participated in weekly marketing meetings and initiatives, contributing to campaigns that enhanced brand visibility, including an unpaid feature in ADWEEK.
Utilized Figma to design and present engaging sales and marketing materials, thereby enhancing the effectiveness of business pitches and proposals.
Client Development
Hustle Agency
05.2021 - 01.2024
Generated over $6M in opportunities with brands including The Recording Academy, NBA, 2K, Influential, and major advertising agencies such as Anomaly, RGA, and Wasserman.
Built and maintained a portfolio of 200 accounts through 80% cold outreach.
Developed the RFP response strategy with the largest clients on our roster. MediaMonks, Tool, Buoy, and Hovercraft.
Established a partner education process to inform clients of our partner's capabilities related to experiential, digital, OTT, and generative AI.
Planned and led client activations around major industry events such as SXSW, Brandweek, and CES, which increased brand exposure and new business opportunities.
Music Agent Assistant
United Talent Agency
01.2020 - 01.2021
Worked directly with the Head of Global Music Brand Partnerships, Co-head of Festival Music, and Music Touring Agent/Partner to support their clients and new business initiatives.
Managed marketing assets and updated talent information for proposals (RFP) responses, pitches, and creative strategy.
Utilized discretion in handling sensitive and confidential information while facilitating client requests promptly and resolving any issues.
Premium Sales Consultant
Los Angeles Rams
03.2016 - 04.2019
Managed over 3,000 accounts generating over $8M in revenue in six months through B2B and B2C sales for the largest new stadium in the history of the NFL, exceeding the monthly goal of 65 seat sales by 8%.
Met stadium sales goals by converting 1K deposit holders to season ticket members (75,000 seats for the 2016-17 season).
Utilized Salesforce and KORE CRM to develop successful B2B and B2C relationships for sales and service campaigns.
Organized face-to-face appointments to showcase the new stadium and entertainment district, resulting in a 60% increase in the sales closing rate.
Account Executive
Sacramento Kings
06.2015 - 03.2016
Surpassed annual ticket sales goal by 200% to drive $170K in revenue for 2015-16 NBA season; top dual seller in inside sales class.
Implemented social selling strategies using LinkedIn and new applications like Clear Slide to engage new customers and increase sales.
Managed 100+ client accounts, tracked progress toward goals, and provided support as necessary.
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