Ryan Wood

Led Activision Blizzard's direct-to-consumer ecommerce business, overseeing strategy, merchandising, marketing, and operations for the Blizzard Gear Store, Call of Duty Shop, and esports storefronts in partnership with Legends. Directed product assortment, digital storytelling, live event retail experiences, and website optimization initiatives that drove customer engagement, conversion, and revenue growth across global gaming brands.

• Optimized Blizzard Gear Shop design and product portfolio, achieving 60% revenue increase in under 12 months, generating over $18M in 2024
• Call of Duty Shop - Spearheaded the launch of the first-ever Call of Duty consumer product store in 2022, achieving 200% YOY sales growth, from $800K in 2023 to $2.4M in 2024
• Managed consumer product retail experiences, including BlizzCon, resulting in over $4M in sales

• Launched & managed consumer product ecommerce experience for the Call of Duty League & Overwatch League - growing to $6M in sales in under 18 months
• Lead efforts to create all on-stage authentic player merchandise and fan gear
• Managed all direct & sub-licensed vendors for product, resulting in $2M in sales for partners.
• Established owned & operated marketing strategies for shops & league product
• Curated all content for marketing channels and campaigns, generating over 1.5B+ impressions for our first launched league apparel program
• Built & executed all live retail shops at league shows with vendor

• Lead commercialization efforts for product from concept to market
• Drove product development process for collegiate and professional fan gear
• Managed product demand by analyzing forecasts and inventory levels
• Coordinates go-to-market strategy for official licensed goods across consumer product channels like UA.com
• Conducted market and consumer research for industry and competitive analysis

• Built & launched 20+ Under Armour websites globally, leading to 35% YOY growth for global ecommerce business, contributing $50M+ revenue to DTC business
• Onboarded new ecommerce platform software vendors for global markets
• Managed on-site alignment & execution for brand storytelling in each region
• Created and deployed best practices for product, merchandising & content for the UA brand
• Lead for key product and campaign launched globally
• Manager global team of merchandisers, content management and 3rd party vendors
• Established and wrote development requirements for new features and functionality

• Built first global footprint for UA ecommerce for the UK, Canada and Asian markets
• Managed all product merchandising for UK & CA regions
• Led product activation and campaign launches
• Assisted with inventory forecasting and product plannin
• Managed all content across ecommerce shops

• Managed all retail associates
• Led all store & product training for new employees
• Manages and executed on-floor merchandising projects

• Helped sell, manage & execute seasonal, group and suite sales.
• Created and managed online information and marketing materials for sales team.
• Organized group theme days and assisted with in-game promotions.

• Assisted with proposals and sales presentations
• Tracked key metrics for stadium signage exposure
• Analyzed partner online exposure
• Executed all in-game promotions during home games
• Executed player appearances and signings for partners
• Planed & executed hospitality events