RYAN YAMADA
The Woodlands,Texas
Summary
Strategic commercial leader with 12+ years in the wine and spirits industry, overseeing portfolios exceeding $40 million. Consistently drove revenue growth of 10% across six fiscal halves while building high-performing sales teams. Specialized in aligning supplier priorities with pricing and distribution strategies.
Overview
11
11
years of professional experience
Work History
Senior Manager DIAGEO TX
Enthuse Marketing Group
Houston, Texas
08.2020 - Current
- Executed Texas on-premise commercial strategy across four field sales programs, overseeing management of $40M+ annual supplier portfolios to drive market engagement.
- Achieved +10% growth over total market for six consecutive fiscal halves.
- Acted as primary executive liaison for nine supplier programs, aligning brand priorities with pricing and distribution strategies to enhance supplier collaboration.
- Collaborated with analytics operations and finance teams to ensure disciplined execution and accountability for ROI across initiatives.
- Developed leadership pipeline through structured career pathing, resulting in five internal promotions since 2020.
Regional Sales Director / National Brand Educator
The Cooper Spirits Company
01.2017 - 08.2020
- Drove revenue growth of 244% in southeast central region, scaling annual revenue to over $10 million.
- Delivered nationwide distributor presentations, aligning brand strategy with sales execution to enhance market penetration.
- Led innovation launches for national account programming and developed features to drive brand visibility and engagement.
- Built and trained over 100 brand ambassadors, deploying them to support scalable national growth and increase brand presence.
Founder & Principal Consultant
Raise the Bar: Nashville
Nashville
01.2015 - 08.2020
- Achieved 100% client retention, earning recognition as industry expert at regional and national levels.
- Managed client financials and developed purchasing strategies, pricing models, and cost controls to optimize revenue.
- Founded and scaled beverage consulting firm, overseeing P&L for hospitality operators to drive profitability.
Education
MBA Candidate - Organizational Leadership
East Texas A&M University
Commerce, TX01-2027
B.S. - Organizational Leadership
East Texas A&M University
Commerce, TX01-2025
Certified Leadership Program -
UC Davis Graduate School of Management
WSET Level 2 Spirits -
Skills
- Sales leadership
- Commercial strategy
- P&L ownership
- Sales forecasting
- Sales enablement
- Pricing strategy
- Trade investment ROI
- Distributor enablement
- Route-to-market optimization
- Portfolio management
- Operational planning
- Business planning
- Supplier negotiations
Personal Information
Title: Director Level Sales & Commercial Operations Leader – Texas
Timeline
Senior Manager DIAGEO TX
Enthuse Marketing Group
08.2020 - Current
Regional Sales Director / National Brand Educator
The Cooper Spirits Company
01.2017 - 08.2020
Founder & Principal Consultant
Raise the Bar: Nashville
01.2015 - 08.2020
MBA Candidate - Organizational Leadership
East Texas A&M University
B.S. - Organizational Leadership
East Texas A&M University
Certified Leadership Program -
UC Davis Graduate School of Management