Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ryley Alston

Dawsonville,GA

Summary

Successfully led the sales division for a marketing and production company, driving consistent revenue growth through strategic prospecting and high-value client acquisition. Built and managed a top-performing sales team while developing processes that improved lead conversion and client retention. As Executive Producer, oversaw the full production lifecycle for multiple podcasts, coordinating celebrity interviews and ensuring high-quality content delivery. Established strong relationships with talent and partners, enhancing brand visibility and expanding the company’s audience reach.

Overview

8
8
years of professional experience

Work History

Executive Producer

Follow Up Media
08.2024 - Current

Executive Producer (Podcasts)

  • Oversaw end-to-end production of all company podcasts.
  • Managed pre-production planning, scheduling, guest coordination, and creative direction.
  • Supervised recording sessions and guided editorial decisions throughout production.
  • Ensured high production quality and consistent brand voice across all shows.
  • Coordinated cross-functional teams (hosts, editors, designers) to deliver projects on time.

Vice President of Sales and Marketing

Follow Up Media
08.2024 - Current

Vice President of Sales

  • Led and managed the sales team, setting strategy, goals, and performance expectations.
  • Oversaw all outbound prospecting efforts to generate qualified leads and expand the client base.
  • Built and maintained relationships with key clients and strategic partners.
  • Developed sales processes, reporting systems, and revenue-growth initiatives.
  • Collaborated with leadership to align sales strategy with company goals.

Professional Mascot

Atlanta Gladiators
10.2017 - 2020

Served as the official mascot for the Atlanta Gladiators, delivering high-energy, family-friendly entertainment at home games and community events. Performed in-character to enhance the fan experience through crowd interaction, skits, comedic timing, and on-ice or in-arena activities. Collaborated with the game operations team to execute promotional segments, sponsor activations, and themed performances that supported team branding and fan engagement goals. Represented the organization at schools, charity appearances, corporate functions, and media events, consistently maintaining a positive, professional image of the franchise.

Education

High School Diploma -

North Forsyth High School
Cumming, GA

Skills

  • Excellent communication and interpersonal skills
  • Proven ability to generate and qualify leads
  • Strong negotiation and closing abilities
  • Relationship-building and client retention expertise
  • Strategic prospecting and outreach skills
  • Effective pipeline and CRM management
  • Ability to meet and exceed sales targets
  • Skilled in presenting and pitching to decision-makers
  • Problem-solving and objection-handling skills
  • Data-driven approach to sales strategy and forecasting

Timeline

Executive Producer

Follow Up Media
08.2024 - Current

Vice President of Sales and Marketing

Follow Up Media
08.2024 - Current

Professional Mascot

Atlanta Gladiators
10.2017 - 2020

High School Diploma -

North Forsyth High School
Ryley Alston