Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ryonna Merritt

Madison

Summary

Results-driven Sales professional experienced in service sales and innovative in reaching new customers. Smoothly handles full sales cycle and persuasively closes deals. Confident in public speaking and one-on-one conversations.

Overview

13
13
years of professional experience

Work History

Event Sales Coordinator

Dave and Busters
05.2025 - Current
  • Boosted event sales by developing and implementing strategic marketing plans.
  • Created detailed post-event reports highlighting key performance metrics and areas for improvement.
  • Delivered exceptional customer service, resulting in repeat business from satisfied clients.
  • Conducted market research to identify new opportunities within the event industry landscape.
  • Collaborated closely with cross-functional teams to execute large-scale events successfully.
  • Streamlined communication between clients, team members, and vendors for efficient event planning.
  • Generated leads through targeted outreach efforts and participation in industry events.
  • Negotiated contracts with clients, securing favorable terms for both parties involved.
  • Managed complex events, ensuring seamless execution and positive customer experiences.
  • Exceeded sales targets by cultivating a strong network of potential clients and referrals.
  • Designed customized proposals tailored to each client''s unique needs and budget constraints.
  • Prepared pricing agreements and contracts to close sales.
  • Used CRM software (Salesforce) to record customer interactions and track general sales activities for review and follow-up.

Event Sales Administrator

TopGolf
07.2024 - 05.2025
  • Negotiated contracts with clients to ensure the best value for clients.
  • Streamlined registration processes for improved efficiency and reduced wait times at events.
  • Exceeded client expectations by consistently delivering exceptional service.
  • Kept up with Admin duties through office on daily basis.
  • Answered phone calls and communicated effectively with clients.
  • Worked via SalesForce to build up client BEOs and keep up with events.
  • Conducted thorough post-event evaluations to identify areas of improvement for future planning efforts.
  • Successfully managed multiple concurrent projects while maintaining attention to detail in all aspects of event planning.
  • Implemented creative solutions to address unforeseen challenges during events, ensuring a smooth execution for all parties involved.
  • Managed financial aspects of events, including budget creation, tracking, and reporting for optimal resource allocation.
  • Oversaw event happenings in progress, answered guest questions, acted quickly to resolve problems and trained and supported team members

FRONT DESK AGENT

UPS
09.2023 - 06.2024
  • Delivered outstanding customer service to walk-in customers and telephone inquiries
  • Continuously practiced good listening skills with customers, UPS Store team members, and leadership
  • Took ownership of the customer's shipping needs and offered viable solutions
  • Took action to learn all product and service offerings, alternative solutions, and industry trends
  • Operated all equipment, software, and devices in an expert fashion and was willing to teach others
  • Maintained a clean, organized, and safe working environment
  • Performed other duties as assigned.

FRONT DESK COORDINATOR

Amazing Lash Studio
04.2016 - 11.2019
  • Greeted guests at front desk and engaged in pleasant conversations while managing check-in process
  • Maintained office supplies by taking inventory and submitted orders for low-stock items
  • Greeted and assisted visitors and customers upon arrival, and answered questions to build rapport and retention
  • Checked-in late-arrival guests, collected payments and verified reservation details to maintain customer satisfaction
  • Sold inventory, products, and memberships on commission bases
  • Managed over 50 customer calls per day.

CATERING ASSISTANT

Aramark
08.2015 - 03.2016
  • Assisted in catering events on campus
  • Designed, planned, catered, and managed events (both social and business)
  • Provided set up and tear down of each event
  • Delivered catered food to on and off campus locations
  • Assisted inventory count, booked events, and handled payments.

FRONT DESK

Marriott Wardman Park
01.2015 - 08.2015
  • Organized, confirmed, processed, and conducted all guest check-ins/check-outs, room reservations, requests, changes, and cancellations
  • Secured payments; verified and adjusted billing
  • Activated and filed room keys
  • Processed all guest requests and relayed messages
  • Completed designated cashier and closing reports in the computer system
  • Accepted and recorded wake-up call requests and delivered to appropriate department
  • Counted cash drawer at beginning and end of shift; secured drawer
  • Processed all payment types, adjusted vouchers, paid-outs, corrected vouchers, and miscellaneous charges; provided change.

MARKETING & EVENT INTERN ASSISTANT

United Way of Madison
05.2012 - 08.2012
  • Contacted vendors for donations, supplies, and giveaways for youth rally event
  • Created Microsoft Excel spreadsheets for event records
  • Compiled gift bags for students around the Tennessee Valley area
  • Placed phone calls to organizations
  • Picked up materials for events
  • Assembled packages and material for kids
  • Scheduled and arranged for support equipment
  • Coordinated activities as assigned for events
  • Worked with the University of Alabama Game Day operations staff
  • Controlled and planned football game day parking and traffic flow
  • Assisted drivers in locating the entry and exit points during and after the games
  • Provided after-action guidance and advice to the Event Team on how to do things better and more efficiently
  • Contacted vendors prior to event for food and beverage arrangements
  • Scouted and researched venues to host event.

Education

B. S. - Restaurant, Hotel, and Hospitality Management

University of Alabama
Tuscaloosa, AL
12.2014

High School Diploma -

Valley Fellowship Christian Academy
Huntsville, AL
05.2010

Skills

  • Persuasive speaking skills
  • Patience
  • Effective listening
  • Adaptability
  • Clerical support
  • Typing at 53 wpm
  • Great problem solver
  • Clear communication skills

Timeline

Event Sales Coordinator

Dave and Busters
05.2025 - Current

Event Sales Administrator

TopGolf
07.2024 - 05.2025

FRONT DESK AGENT

UPS
09.2023 - 06.2024

FRONT DESK COORDINATOR

Amazing Lash Studio
04.2016 - 11.2019

CATERING ASSISTANT

Aramark
08.2015 - 03.2016

FRONT DESK

Marriott Wardman Park
01.2015 - 08.2015

MARKETING & EVENT INTERN ASSISTANT

United Way of Madison
05.2012 - 08.2012

B. S. - Restaurant, Hotel, and Hospitality Management

University of Alabama

High School Diploma -

Valley Fellowship Christian Academy