Sabina Alteras-Honig
Issaquah,WA
Summary
Experienced I/O Psychologist and UX Researcher with over 20 years in B2B and B2C sectors, focusing on cloud, AI, and consumer devices. Specializes in mixed-methods research, experimental design, and behavioral statistics. Developed scalable research programs and advanced organizational UX maturity, transforming challenges into actionable strategies.
Overview
17
17
years of professional experience
Work History
Lead UX Researcher
Medallia
Pleasanton, California
08.2024 - 12.2025
- Led UX research on AI-driven features, focusing on enhancing user trust and intuitive reasoning while integrating workflows for enterprise users.
- Collaborated with product teams to conduct usability tests, interviews, and surveys, providing actionable recommendations that shaped design strategies.
- Developed UXR playbooks and educational resources for PM and Design teams, enhancing research quality and UXR maturity.
- Established internal participant panel for niche audiences, streamlining recruitment process and minimizing time to gather insights.
Senior UX Research Manager
Qualtrics
Seattle, WA
01.2020 - 10.2023
- Established and managed UXR team of 10–13, standardizing processes and defining quality benchmarks to enhance research consistency.
- Conducted meta-analysis across five product areas, identifying recurring UX patterns and core themes to inform design decisions.
- Recruited, trained, and mentored researchers, promoting methodological rigor and strategic impact.
- Collaborated with Data Science to integrate telemetry, survey data, and qualitative insights for informed product decisions.
- Oversaw Research Ops, streamlining vendor selection and recruitment strategies while developing internal subject panel for efficient participant sourcing.
- Led an AI perception and trust survey to gauge customer concerns and inform AI feature strategy.
Senior UX Researcher
Amazon
Seattle, Washington
04.2014 - 01.2020
- Conducted end-to-end research for launch and evolution of Alexa on Echo, Dot, Tap, Show, and Fire TV.
- Designed and executed a nationwide in-home field study with early Alexa adopters across diverse demographics.
- Generated feature-specific insights that informed product improvements, identified new functionality, and shaped roadmap priorities.
- Expanded research model to include international markets, adapting strategies for UK, Germany, India, Japan, Australia, New Zealand, and Canada.
- Adapted research methods to local contexts for informed geo-specific product decisions.
- Developed music listener personas to enhance personalized music experiences within Alexa.
- Executed conjoint and Kano studies to evaluate value propositions and prioritize new capabilities based on user feedback.
- Established ongoing customer feedback loops through surveys and in-product mechanisms to improve onboarding and long-term engagement.
Senior Design Researcher
Microsoft
Redmond, Washington
08.2008 - 04.2014
- Researched and designed information architecture for System Center Configuration Manager 2012, earning a Microsoft Gold Star Award.
- Developed standard IT Pro user model, aligning teams on shared personas and tasks to enhance collaboration.
- Led comprehensive benchmark study of SCCM, employing Pareto analysis to prioritize high-impact UX issues.
- Conducted mixed-methods studies, including usability tests and field research, to inform design improvements for cloud management workflows.
- Directed yearly UX research initiatives at Teched and Microsoft Management Summit, conducting on-site studies.
- Managed vendor relationships and trained PMs and engineers in Agile usability testing methodologies.
- Co-designed internal tool automating aspects of Agile testing, enabling self-service studies and conserving resources.
- Led team of 3 researchers in formative research, presenting strategic findings to senior leadership for informed decision-making.
Education
Ph.D. - I/O Psychology, Human Factors
University of Connecticut
StorrsMaster of Arts - I/O Psychology, Human Factors
University of Connecticut
Storrs, CTBachelor of Arts - Psychology
Hunter College
New York (City), NYSkills
- Mixed-methods UX research
- AI and emerging tech research
- Information architecture
- Generative and evaluative research
- Data analysis
- Surveys and benchmarking
- Research strategy and roadmapping
- Research operations management
- Stakeholder communication and storytelling
- Teaching and mentoring
- Team leadership
- Team building
- Analytics interpretation
Timeline
Lead UX Researcher
Medallia
08.2024 - 12.2025
Senior UX Research Manager
Qualtrics
01.2020 - 10.2023
Senior UX Researcher
Amazon
04.2014 - 01.2020
Senior Design Researcher
Microsoft
08.2008 - 04.2014
Ph.D. - I/O Psychology, Human Factors
University of Connecticut
Master of Arts - I/O Psychology, Human Factors
University of Connecticut
Bachelor of Arts - Psychology
Hunter College