Varsha Rajasekar
San Diego,California
Summary
Experienced UX researcher uncovering deep user insights to shape intuitive, AI-driven experiences across software and hardware. Skilled in mixed-method research, stakeholder influence, and strategic decision-making. Passionate about improving human-AI interaction, collaborating with engineers, data scientists, and product teams to drive innovation in fast-paced, high-impact environments.
Overview
9
9
years of professional experience
Work History
Lead UX Researcher
HP Inc
12.2021 - Current
- Spearheading User Experience Research in HP's AI PC software that won a CES 2025 Honoree award in AI innovation
- Championed the user need of introducing new features into the app such as voice chat by aligning with product roadmap
- Have been involved in hardware and software testing of printers, print services and applications
- Led and implemented qualitative and quantitative research initiatives across the product lifecycle (Generative and formative) with design and engineering team that impacted product MVP
- Developed research strategy to regulate Iterative research within the team, including budget, timeline, resource allocation, tools adoption and research repository
- Interviewed, onboarded, and mentored junior researchers on job
- Collaborated with marketing, data analysts, and customer impact teams to bring in robust data aligned with business goals and product teams
- Created journeys maps, models, and data analysis templates for diverse projects.
- Tested websites and mobile apps at different design and production stages to assess conformance with designs.
UX Researcher
Google (Contract via Creative Circle)
07.2021 - 11.2021
- Research for Google Stadia in the Could Gaming Subscriptions category
- Worked on Iterative research during product dogfooding with internal game testers in partnership with product and design
- Developed a working strategy with engineering stakeholders to build a panel of 30 real users needed recurring testing for more reliable feedback
UX Project consultant
Yujana Infomedia
05.2020 - 03.2021
- Company Overview: Freelance contract
- Involved in conceptualizing UX strategy for a recreational app for a target community
- Partnering with the project lead to build problem statements, goals, and use cases for the app MVP after conducting market research and interviewing stakeholders
- Worked with designers and developers to translate the strategy into digital experiences
- Freelance contract
UX Researcher
PeepalDesign
04.2018 - 01.2020
- Company Overview: A ReSight Global company
- Led research projects for local and international across social media, finance, and ecommerce (Facebook, Google, Visa, etc.)
- Planned and moderated 80+ qualitative sessions for the Indian market and managed End-to-end project management including logistics, lab and equipment, data collection, and analysis
- Presented to international stakeholders and built recurring partnerships
- A ReSight Global company
UX Analyst (Design & Research)
Cognizant
09.2015 - 02.2017
- Partnered with business and engineering teams to define design strategy
- Involved in Information Architecture creation, prototyping, and research for various clients
Education
Master of Science - Psychology
Jain University
Bachelor of Arts - Psychology & Journalism
Mount Carmel College
Skills
- Remote and in-person research
- End-to-End research planning
- Field Studies
- Rapid research
- Mixed-method
- Data analysis
- Data collection
- Design thinking
- Storyboarding
- Journey mapping
- Usability testing
- Concept validation
- Competitive analysis
- Basic Prototyping
- Data visualization
- AI experiences
- Insights presentation
- Survey design
- Qualitative research
Tools
UserTesting
UserZoom
Respondent
Qualtrics
Survey monkey
Miro
MS Office
Pivot tables
Figma/Figjam
Camtasia
Marvin
Perplexity
NotebookLM
ChatGPT
Timeline
Lead UX Researcher
HP Inc
12.2021 - Current
UX Researcher
Google (Contract via Creative Circle)
07.2021 - 11.2021
UX Project consultant
Yujana Infomedia
05.2020 - 03.2021
UX Researcher
PeepalDesign
04.2018 - 01.2020
UX Analyst (Design & Research)
Cognizant
09.2015 - 02.2017
Bachelor of Arts - Psychology & Journalism
Mount Carmel College
Master of Science - Psychology
Jain University
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