Sabrina Naguib
New York,NY
Summary
Results-driven public relations and integrated communications professional with experience supporting fashion, lifestyle, and technology brands across media relations, campaign coordination, influencer research, content development, reporting, and cross-functional initiatives. Skilled in developing targeted media lists, pitches, press materials, and coverage reports that strengthen brand visibility and engagement. Holds a Master of Professional Studies in Fashion Management from Parsons School of Design.
Overview
4
4
years of professional experience
Work History
Freelance Celebrity & VIP Styling Assistant
Kristina Askerova Studios
06.2026 - Current
- Coordinated luxury sample trafficking among fashion houses, PR agencies, showrooms, and celebrity clients, ensuring timely pulls, deliveries, pickups, and returns.
- Communicated with brand PR, publicity, and showroom teams to support successful celebrity fittings and high-profile events.
- Managed competing priorities, showroom appointments, and courier logistics while addressing administrative needs in a fast-paced creative environment.
- Conducted market research on fashion trends to inform styling choices and client presentations.
- Streamlined workflow processes for fittings and photoshoots, improving overall efficiency within the team.
Freelance Public Relations Consultant
Anthony Brooks Consulting
02.2026 - Current
- Serve as day-to-day PR support for fashion clients including JANE WADE, Advisry, and Pipenco Lorena, facilitating smooth account operations and acting as a brand champion at press and media touchpoints.
- Coordinated fashion press seating and check-in for three official New York Fashion Week runway shows, enhancing event organization and media engagement.
- Developed comprehensive public relations strategies to enhance brand visibility and engagement.
- Maintain relationships with press and influencers through seeding and event support for the JANE WADE x Sorel VIP event, contributing to campaign visibility and earned media.
- Brainstorm creative activation and seeding ideas alongside the Anthony Brooks Consulting team to enhance brand exposure across client accounts.
Public Relations Assistant
Negri Firman PR & Communications
01.2025 - 06.2025
- Developed targeted media lists and influencer rosters to enhance client positioning, brand identity, and campaign objectives for luxury and lifestyle accounts.
- Drafted media pitches and conducted media monitoring and coverage tracking to bolster earned media efforts and strengthen client reporting.
- Coordinated guest lists, sample send-outs, and account logistics for press events and showroom appointments, ensuring seamless execution.
- Coordinated logistics for events, ensuring seamless execution and positive attendee experiences.
- Assisted in creating strategic communication plans to support client objectives.
Communications Enablement Specialist
Cisco Systems, Inc.
07.2023 - 07.2024
- Produced executive briefing books, spokesperson advisories, resource guides, training materials, and communications content to enhance stakeholder engagement during major global events.
- Coordinated communications planning for WebexOne, Cisco Live EMEA, Cisco Live APJC, and Enterprise Connect, managing content across Airtable, SharePoint, and Prezent AI to ensure timely and effective dissemination.
- Analyzed data trends to inform strategic decision-making and optimize resource allocation.
- Developed targeted communications and training content for key stakeholders, facilitating successful integration during a $29 billion acquisition.
- Developed and implemented process improvements to enhance operational efficiency.
- Collaborated with cross-functional teams to streamline project workflows.
Communications PR Specialist
Cisco Systems, Inc.
06.2022 - 08.2022
- Conducted media research, developed story ideas, and coordinated campaign strategies for Tech and Corporate PR targeting Gen Z audiences.
- Contributed to outreach resulting in positive coverage across CNET, Forbes, WIRED, TechRadar, and LiveScience.
- Developed and executed strategic communication plans to enhance brand visibility and stakeholder engagement.
- Created compelling press materials, including press releases and media kits, to support product launches; pitched 50+ media outlets for a Webex product campaign.
Education
Masters of Professional Studies - Fashion Management
Parsons School of Design
New York, NYBachelor of Arts - Communication Studies, Minor in Advertising
University of San Francisco
San Francisco, CASkills
- Microsoft Office
- Google Workspace
- Cision
- Hootsuite
- Muck Rack
- Launchmetrics
- Crisis communication
- Fashion event logistics
- Airtable
- SharePoint
- Crisis communication
- Event coordination
Timeline
Freelance Celebrity & VIP Styling Assistant
Kristina Askerova Studios
06.2026 - Current
Freelance Public Relations Consultant
Anthony Brooks Consulting
02.2026 - Current
Public Relations Assistant
Negri Firman PR & Communications
01.2025 - 06.2025
Communications Enablement Specialist
Cisco Systems, Inc.
07.2023 - 07.2024
Communications PR Specialist
Cisco Systems, Inc.
06.2022 - 08.2022
Masters of Professional Studies - Fashion Management
Parsons School of Design
Bachelor of Arts - Communication Studies, Minor in Advertising
University of San Francisco