Summary
Overview
Work History
Education
Skills
Languages
Additional Information
Timeline
Generic
SABRINA NAYEB

SABRINA NAYEB

Manhattan,NY

Summary

Decisive leader with over 8 years of experience driving company brand growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted branding campaigns, special events and brand collaborations. Key account manager and strategic thinker.

Overview

8
8
years of professional experience

Work History

Co-Founder

JuiceBabe
01.2019 - Current
  • Launched a profitable business in wellness and hospitality with two retail locations in Dallas, Texas
  • Singularly conceptualized the brand, developed the marketing plan, and executed all facets of operations, including product and inventory management, social media campaigns (including influencer strategy), managing customer experience, forecasting, human resources management, vendor selection and management, and strategic growth planning
  • Streamlined operational processes for improved efficiency and cost reduction.
  • Increased company revenue by developing and implementing innovative marketing strategies.
  • Transitioned to passive investment with competent management in place.

Head of Events

High Line Nine Galleries
06.2023 - 07.2024
  • Enhanced brand position by cultivating experiences to promote company's image and improvement of network by curating and executing high-profile gatherings, pop-ups, charities, corporate gatherings and etc..
  • Spearheaded the development of new event concepts, resulting in unique offerings that set the company apart from competitors.
  • Skillfully negotiated contracts with venues and suppliers.
  • Created marketing plans, grew event revenue and promoted cultural experiences by enhancing the gallery's standing as a premier event destination.

Marketing Manager / Head of Brand

Nayeb Hospitality Group LLC
08.2016 - 09.2021
  • Managed brand and marketing for hospitality businesses of Nayeb Group, a multi-asset conglomerate of commercial real estate, retail businesses, and other investments across Texas
  • Led projects from brand conception through ongoing marketing and guest experience management
  • Handled brand development, content creation, social media management, customized marketing plans, customer service and vendor management
  • Managed public relations for the above brands and achieved widespread media attention and positive PR.

Merchandising Intern (Full-Time Position Offered)

Sam’s Club
06.2020 - 08.2020
  • Secured competitive internship with merchandising function of large retailer (over 600 locations)
  • Received hands on training in supply chain environment with exposure to cross functional merchandising team and was involved in various areas of the business, including buying trends, pricing, planning, inventory management and membership strategy for post-pandemic environment.

Marketing Manager

K.I. Events And Weddings
08.2017 - 01.2019
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed detailed timelines and checklists to ensure smooth event operations from inception to completion.
  • Cultivated strong relationships with industry partners.
  • Managed administrative logistics of events planning, event booking, and event promotions.

Education

Master of Business Administration (Marketing & Strategy Concentration) -

Cox School of Business, Southern Methodist University
Dallas, TX
05.2021

Bachelor of Science, Business Administration -

Austin College
Sherman, TX
05.2016

Skills

  • Business Development
  • Partnership Cultivation
  • Strategic Partnerships
  • Brand Positioning
  • Digital Marketing
  • Strategy Development
  • Competitor Analysis
  • Event Coordination
  • Creative Direction
  • Content Creation
  • Problem Solving
  • Graphic Design

Languages

Persian
Native or Bilingual
Spanish
Limited Working
Hindi
Limited Working

Additional Information

I am a serious brand enthusiast who channels my creativity through TikTok, Instagram and Youtube where I've successfully grown multiple accounts to over 10k followers. Serving as both an outlet for my deep love for fashion and a platform for connecting with diverse communities and brands, my TikTok pages showcase a unique blend of lifestyle snippets and engaging content that resonates with a wide NYC, Dallas and LA audience.

Timeline

Head of Events

High Line Nine Galleries
06.2023 - 07.2024

Merchandising Intern (Full-Time Position Offered)

Sam’s Club
06.2020 - 08.2020

Co-Founder

JuiceBabe
01.2019 - Current

Marketing Manager

K.I. Events And Weddings
08.2017 - 01.2019

Marketing Manager / Head of Brand

Nayeb Hospitality Group LLC
08.2016 - 09.2021

Master of Business Administration (Marketing & Strategy Concentration) -

Cox School of Business, Southern Methodist University

Bachelor of Science, Business Administration -

Austin College

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SABRINA NAYEB