Sabrina Salts
Houston,TX
Summary
Steadfast marketing professional with a forward-thinking and results-driven mentality focused on reaching target audiences. Exceptional writer, proofreader and editor with a strategic mindset and tireless approach to meeting goals. Looking for a new growth-oriented position. In addition to my professional career I am heavily involved in the community, specifically the Hispanic community. Including being involved in LULAC, a plethora of community events, helping put on events, recruiting vendors for these events and so much more. Writing acceptance speeches for our LULAC council 60 President for the 2023 Mayors Hispanic Heritage Community Activist Award. This all being volunteer work that I have been a part of since 2008.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Communications Specialist
Liberty Lift Solutions
02.2022 - Current
- Created marketing briefs, and objection management plans.
- Deployed strategies across email campaigns, point-of-sale materials and online advertising.
- Created communications and marketing materials to achieve objectives and maintain branding.
- Collaborated with vendors to complete wide range of projects. (will go into heavy detail upon request)
- Developed creative design for print materials, brochures, banners, signs, catalogs and social media.
- Designed creative digital displays used in online advertising for local, national, and global businesses.
- Coordinated schedules and timelines for events.
- Wore many different hats in this position, (will go into heavy detail)
COALITION COORDINATOR
St. Paul Children's Foundation/Smith County Food Security Council
08.2020 - 02.2022
- Collaborated with healthcare coordinators and board members to support coalition events, and reach goals.
- Recruited and re-engaged coalition members to assist with housing, workforce development, healthcare initiatives, clothing, and education.
- Conducted online marketing initiatives, such as but not limited to: paid ad placement, affiliate programs, sponsorship programs, email promotions, viral marketing campaigns on social media Web sites etc.
- Prepare & edit organizational publications for internal and external audiences, including employee newsletters, emails, flyers, and new member orientation presentation.
- Perform & direct web site updates.
- Engage with the public via social media platforms.
- Recruiting members for our coalition, workgroups and volunteers.
PUBLIC RELATIONS/MARKETING MANAGER
Identity Plus LLc
08.2016 - 08.2020
- Planned & directed development or communication of informational programs to maintain a favorable public image of our organization's accomplishments & agenda
- Write, design, & edit web page content, or direct others producing content
- Create a social media plan/platform
- Connecting with surrounding counties & nonprofits to better help our community
- Respond to requests for information from the media
- Prepare/edit organizational publications for internal and external audiences, including employee newsletters, and reports
- Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Education
Master of Arts (M.A.) - Strategic Communication
EAST TEXAS BAPTIST UNIVERSITY
Marshall, TX12.2021
Bachelor of Arts (B.A.) - Mass Communications (cooperate track in pr)
EAST TEXAS BAPTIST UNIVERSITY
Marshall, TX05.2020
Skills
- Coordinate public responses to environmental management incidents or conflicts (COVID Response)
- Formulated, directed and coordinated marketing activities and policies to promote products and services, working with advertising and promotion managers
- Developed, evaluated, and executed a marketing strategy, based on knowledge of our establishment objectives, current market characteristics, and competition
- Compile lists describing product or service offerings
- Initiated market research studies & analyzed my findings
- Wrote, designed, & edited web page content
Certification
- Advertising/Graphic Design
- Proficient in all Microsoft mediums
- Extensive Background in ScreenPrinting/Promotional Products Industry
- Exceptional Networking Skills
- Filing Skills
- Organizational Skills
- Leadership Skills
- Digital Marketing Skills
- Web Design Skills
- Blogging/Proofreading Skills
- Event Planning Skills
- Bridges Out of Poverty Training
- HIPPA
References
References available upon request
Languages
Spanish
Limited Working
Timeline
Marketing Communications Specialist
Liberty Lift Solutions
02.2022 - Current
COALITION COORDINATOR
St. Paul Children's Foundation/Smith County Food Security Council
08.2020 - 02.2022
PUBLIC RELATIONS/MARKETING MANAGER
Identity Plus LLc
08.2016 - 08.2020
Master of Arts (M.A.) - Strategic Communication
EAST TEXAS BAPTIST UNIVERSITY
Bachelor of Arts (B.A.) - Mass Communications (cooperate track in pr)
EAST TEXAS BAPTIST UNIVERSITY
- Advertising/Graphic Design
- Proficient in all Microsoft mediums
- Extensive Background in ScreenPrinting/Promotional Products Industry
- Exceptional Networking Skills
- Filing Skills
- Organizational Skills
- Leadership Skills
- Digital Marketing Skills
- Web Design Skills
- Blogging/Proofreading Skills
- Event Planning Skills
- Bridges Out of Poverty Training
- HIPPA
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