Sahar Ray

Started with the brand as a Sales Executive, overseeing the OC and San Diego territories. From there, was promoted to Senior Manager of Education for North America, and eventually stepped into the role of Director of Education and Events, where I led the strategy and development of the field team.

• Designed training programs and tools to support core products and new launches, to drive key business objectives, marketing initiatives, and strategic business needs.
• Created content focused on both product development and skill enhancement for the team, covering topics such as product modules, understanding different generations, and overcoming objections, etc.
• Oversaw the education strategy for product launches.
• Develop specific educational materials for the field team to deliver to support retailer objectives and strategies.
• Trained the Drunk Elephant Field Team on product knowledge, skincare techniques, and selling behaviors, functioning as a resource and leader, while providing product and sales expertise.

• Train and educate the sales team on product knowledge and selling techniques.
• Create an action plan to achieve and exceed weekly, monthly, and annual sales goals.
• Develop relationships with retail management to ensure support and follow-through in the stores.
• Recruit, interview, hire, and train new specialists, as well as schedule and review their performance to ensure goal attainment.
• Schedule and lead in-store events with forward-planning strategies to drive, execute, and analyze event results.
• Managed and worked with multiple retailers, such as Ulta, Nordstrom, Macy's, and Sephora.

• Building and maintaining retailer relationships to maximize business success.
• Set and achieve personal goals, while exceeding company goals.
• Strategize, plan, and execute in-store events to increase sales and expand brand awareness.
• Plan and host master classes while exceeding presale and event goals.
• Maximized sales by effectively rolling out new incentive programs across regional stores.
• Boosted team morale and overall revenues by creating and implementing sales contests.