Sai Darshini Karri
Marketing Manager
Timeline
Marketing Manager - Audrey Morris Cosmetics
07.2025 - Current
University of Illinois At Urbana-Champaign - Master of Science, Management
08.2024 - 05.2025
Growth and Quality Assurance Analyst - OSAAS LLC
07.2023 - 06.2024
Marketing Consultant - Wodaqota
08.2022 - 06.2023
Performance Marketing Strategist - Freshersnews Evaluation
01.2022 - 07.2022
Bennett University - Bachelor of Science, Computer Science Engineering
Work History
Marketing Manager
Audrey Morris Cosmetics
Fort Lauderdale, FL
07.2025 - Current
Lead product storytelling and integrated marketing campaigns translating product goals into audience-first narratives across owned, earned, and paid channels.
• Increased campaign engagement 30%+ through analytics, experimentation, and messaging optimization
• Managed product launch calendars, messaging frameworks, and editorial workflows
• Partnered cross-functionally with product, creative, and operations teams to align campaigns and launches
• Monitored cultural trends, audience insights, and competitive analysis to refine campaign strategy
• Led cross-channel campaigns and customer engagement initiatives.
Growth and Quality Assurance Analyst
OSAAS LLC
07.2023 - 06.2024
Bridged marketing, product, analytics, and engineering to drive lifecycle marketing and campaign performance.
• Increased engagement 35% and conversion 20% using predictive analytics and segmentation
• Managed 10+ multi-channel campaigns per quarter, achieving 25% open rate and 10% CTR
• Reduced churn 18% through CRM automation and A/B testing
• Accelerated project delivery 25% faster via cross-functional project management
• Built performance tracking and quality assurance frameworks
Marketing Consultant
Wodaqota
08.2022 - 06.2023
Built communications, PR, and influencer marketing strategy from launch.
• Increased customer retention 25% through product positioning and messaging strategy
• Led social storytelling, influencer partnerships, and audience analytics
• Executed end-to-end communications campaigns and reporting.
Performance Marketing Strategist
Freshersnews Evaluation
Bengaluru, India
01.2022 - 07.2022
Generated $1.5M+ revenue through SEO, SEM, and influencer campaigns
• Increased organic reach 50% and conversions 22% via funnel optimization
• Scaled brand visibility 40% through creator partnerships.
Overview
4
4
years of professional experience
1
1
year of post-secondary education
Education
Master of Science - Management
08.2024 - 05.2025
Business Practicum Projects
• Partnered with real companies to solve marketing and growth challenges using market research, audience insights, and strategic analysis
• Developed go-to-market recommendations, campaign strategies, and data-driven business solutions
• Presented strategic recommendations to stakeholders and leadership teams
Growth Group Facilitator (Part-time)
• Designed and led interactive storytelling, communication, and creativity sessions
• Evaluated presentations and coached students on public speaking and narrative development
• Created engagement frameworks and learning content to improve participation and confidence
Bachelor of Science - Computer Science Engineering
Skills
Product Communications, Product Launches, Messaging Development, Storytelling, Media Relations, Campaign Strategy, Audience Insights, Cultural Trends, Cross-functional Collaboration, Stakeholder Management, Editorial Calendars, Lifecycle Marketing, CRM (HubSpot), A/B Testing, Analytics, Influencer Marketing, Social Media Strategy, Paid Media, SEO/SEM, Google Analytics, Tableau, SQL, Project Management
Summary
Product & Technology Communications and Marketing professional with 3+ years of experience translating complex product innovations into audience-first storytelling and campaign narratives. Proven success driving product launches, cross-functional collaboration, communications planning, media-ready messaging, and data-driven campaign strategy.
Track record of increasing engagement 35%, conversion 20%, retention 25%, and reducing churn 18% through analytics, experimentation, and lifecycle marketing. Passionate about connecting culture, technology, and entertainment storytelling.
Certification
Google Analytics • Google Ads • HubSpot Content Marketing • Tableau • Microsoft Advertising • Data Analytics