Hi, I’m
Sal Bayron
Mount Prospect,IL
Summary
Dynamic communications leader with over 20 years of experience empowering organizations to forge meaningful connections with their communities. Expertise in crafting clear, engaging content and managing innovative creative and digital projects while effectively guiding teams through the implementation of fresh ideas and streamlined processes. Renowned for establishing robust communication systems that enhance mission-driven initiatives, support outreach efforts, and deliver consistent, impactful experiences across print, digital, and public-facing platforms. Committed to fostering collaboration and driving results that resonate with diverse audiences.
Overview
20
years of professional experience
3
Certification
Work History
Alzheimer’s Association - Region 9
Senior Director of Communications
10.2024 - 01.2026
Job overview
- Developed and executed strategic communication plans to enhance brand visibility and stakeholder engagement.
- Led cross-functional teams to create impactful public awareness campaigns and educational materials.
- Oversaw digital communications strategy, increasing online engagement through targeted social media initiatives.
- Analyzed communication metrics to assess campaign effectiveness and inform future strategies for outreach efforts.
- Collaborated with leadership to align messaging with organizational goals, ensuring consistency across all platforms.
- Evaluated the effectiveness of communication strategies using metrics such as audience engagement rates and media impressions.
- Utilized data-driven insights to optimize content strategies that resonated with target audiences, driving increased engagement and conversion rates.
Alzheimer’s Association - Region 9
Director of E-Strategy
08.2011 - 10.2024
Job overview
- Developed strategic initiatives to enhance community outreach and support for Alzheimer's awareness programs.
- Analyzed regional data to identify trends and inform strategic planning for program development and resource allocation.
- Coordinated with stakeholders to align organizational goals with community needs, fostering collaborative partnerships.
- Oversaw execution of marketing campaigns, enhancing visibility and education around Alzheimer's disease in diverse populations.
- Mentored staff on strategic thinking and project management, promoting professional growth within the organization.
- Evaluated program effectiveness through qualitative and quantitative analysis, driving continuous improvement initiatives.
- Influenced long-term planning efforts through active participation in executive-level meetings and workshops aimed at shaping corporate vision and direction.
Alzheimer’s Association - Region 9
Director of Digital Innovation
07.2008 - 07.2011
Job overview
- Oversaw digital transformation initiatives, modernizing company infrastructure and technology systems.
- Developed and implemented digital marketing strategies to enhance brand awareness and engagement.
- Established partnerships with tech vendors to enhance digital tools and resources for outreach efforts.
- Optimized website performance through SEO best practices and regular content updates.
- Spearheaded efforts to integrate new technologies into existing workflows, improving operational efficiency.
- Designed and implemented digital, web, and social strategies to align with business goals.
Education
Keller Graduate School of ManagementChicago, IL
Master of Information Systems Management from MISM
Northern Illinois UniversityDeKalb, IL
Bachelor of Arts
Skills
- Integrated Campaigns
- Communications Strategy
- Digital Transformation
- Brand Management
- Cross-Functional Leadership
- Content Architecture
- Creative Direction
- Web Strategy
- Blog Creation
- Print & Collateral Development
- Email Marketing
- Messaging & Editorial Oversight
- Project Management
Storytelling - Visual Design
- Digital Innovation
Accomplishments
- Designed and delivered high-impact visual systems, branded templates, and digital assets supporting fundraising, advocacy, and education.
- Built and redesigned websites, microsites, and digital resource libraries to improve usability, accessibility, and engagement.
- Led large-scale email programs with advanced segmentation, automation, and performance optimization.
- Improved digital engagement through data-driven A/B testing, responsive design, and UX enhancements.
- Strengthened multi-channel pathways across email, web, social, and print, ensuring cohesive brand and message alignment.
- Developed navigation structures, IA frameworks, and UX architecture across multiple CMS platforms.
- Directed creative and digital initiatives that increased visibility, consistency, and user satisfaction.
Core Skills
Design & Creative Production:
Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva, Stripo, Smartsheet, Prototyping Tools
Email Marketing & Automation:
Mailjet, Stripo templates, CRM-integrated email workflows, segmentation & deliverability optimization
Web Platforms & Front-End Development:
WordPress, Kentico, Wix, HTML, CSS3, JavaScript, Bootstrap, Responsive Design
Digital Strategy & Optimization:
UX/UI, Accessibility (WCAG), SEO, Google Data Studio, analytics-driven optimization
CMS & CRM Systems:
CMS platforms (WordPress, Kentico, Wix), CRM platform integrations and data workflows
Brand, Content & Multimedia:
Digital collateral development, blog production, web publishing workflows, multimedia content creation
ADDITIONAL HIGHLIGHTS
- Created award-winning patient education and awareness campaigns that amplified mission impact and community reach.
- Frequent speaker and thought leader on digital strategy, nonprofit storytelling, accessibility, and inclusive design.
- Mentored and developed creative and digital talent, empowering teams to deliver high-quality, user-centered work.
- Championed innovative digital experiences that improved accessibility, strengthened engagement, and modernized brand presence.
- Recognized for transforming complex healthcare information into clear, compelling, and accessible content.
Affiliations
- Member, Nonprofit Technology Network (NTEN)
- Nonprofit Technology Conference Attendee (2014–2016, 2018, 2019)
Certification
- Foundations of UX Design (Coursera)
- WordPress (Udemy)
- SEO Bootcamp (Udemy)
Languages
Spanish
Native or Bilingual
Timeline
Senior Director of Communications
Alzheimer’s Association - Region 9
10.2024 - 01.2026
Director of E-Strategy
Alzheimer’s Association - Region 9
08.2011 - 10.2024
Director of Digital Innovation
Alzheimer’s Association - Region 9
07.2008 - 07.2011
Keller Graduate School of Management
Master of Information Systems Management from MISM
Northern Illinois University
Bachelor of Arts