Saliyl Dotson
New York,NY
Summary
Senior Producer with over a decade of experience turning complex creative visions into global campaigns for brands like ADT, Peloton, and TikTok. I specialize in building efficent production workflows that deliver high-end content across all platforms without losing sight of the budget or the creative spark. No matter the budget, I ensure the work is both impactful and operationally seamless.
Overview
8
8
years of professional experience
Work History
Senior Producer
Blue Hour Studios
New York, New York
04.2025 - Current
- I lead the end-to-end production strategy for flagship campaigns (Mastercard, Cologuard, ADT), managing budgets of $500K+, and high-level vendor networks.
- Establish production frameworks that align creative, strategy, and editorial leads, ensuring 100% on-time delivery for multi-market global launches.
- I oversee all post-production workflows, including the delivery of assets, ensuring every format (from broadcast spots to 9:16 social) is perfect before it goes live.
- I collaborate day-to-day with our creative and strategy leads to ensure the work isn't just finished on time, but actually meets the brand’s goals and looks great.
Producer
Mojo Supermarket
New York, New York
04.2022 - 04.2025
- Produced culturally driven campaigns for TikTok, Peloton, Lululemon, and Meta, focusing on high-impact social content that stayed true to each brand’s voice.
- Built out fast-turn editorial pipelines that let the team crank out a high volume of content without burning out, or sacrificing the quality of the work.
- Managed the day-to-day P&L for every project, consistently delivering high-end creative while keeping our internal costs and vendor spends under control.
- Handled the heavy lifting on legal approvals and talent negotiations for high-profile clients like Girls Who Code and Truth Initiative, ensuring everything stayed "brand-safe."
Freelance Associate Producer
Wieden+Kennedy
New York , NY
07.2021 - 04.2022
- Supported the production of world-class content for Nike, Google, and Duracell, ensuring every deliverable met the technical precision required for global broadcast.
- Managed internal workflows between creative and production teams during high-pressure launch windows, keeping the focus on craft and quality.
- Supervised the versioning and localization of global campaign assets, ensuring brand consistency across dozens of different markets and platforms.
- Acted as the main point of contact for external post-houses and finishing partners, clearing any bottlenecks so we never missed a launch date.
Freelance Associate Producer
The Community Agency
NEW YORK, NY
04.2021 - 07.2021
- Coordinated logistics and delivery for integrated campaigns for Verizon and Funky Buddha.
- Ran point on the final delivery, checking that every file was correctly spec'd and sent to the right media partners, without any technical hang-ups.
- Kept an eye on production spending and freelance wrap books to make sure we stayed on budget, and the paperwork was clean.
Freelance Jr. Producer
Circus Maximus Agency
NEW YORK, NY
06.2020 - 03.2021
- Owned the day-to-day production for Shake Shack and Current, managing everything from internal kick-offs to final file delivery for social and digital channels.
- Sourced and managed relationships with external editors, animators, and creators, making sure everyone had what they needed to hit their deadlines.
- Ran point on all technical specs and quality checks for campaign assets, making sure every deliverable was pixel-perfect and formatted correctly for launch.
Production Coordinator
72andSunny
New York , NY
04.2018 - 03.2020
- Managed asset tracking and internal timelines for the Smirnoff Ice and Vodka accounts during a major brand refresh.
- Kept the workflow moving between creative and production teams, making sure we hit every deadline for high-priority global assets.
- Assisted with live-action shoot logistics, including talent coordination, and organizing production wrap books.
Education
Associate of Applied Science - Business Administration and Management
Berkeley College
New York (City), NYSkills
- Production Leadership: Senior Production, Live-Action, Integrated Campaigns, Social Strategy
- Operational Excellence: Budget Forecasting & P&L, Vendor Management, Resource Allocation, Scalable Workflows
- Technical Proficiency: Adobe Premiere Pro, Adobe Photoshop, Digital Photography, Multi-Format Versioning
Timeline
Senior Producer
Blue Hour Studios
04.2025 - Current
Producer
Mojo Supermarket
04.2022 - 04.2025
Freelance Associate Producer
Wieden+Kennedy
07.2021 - 04.2022
Freelance Associate Producer
The Community Agency
04.2021 - 07.2021
Freelance Jr. Producer
Circus Maximus Agency
06.2020 - 03.2021
Production Coordinator
72andSunny
04.2018 - 03.2020
Associate of Applied Science - Business Administration and Management
Berkeley College