Lauren Meltzer

Honda Autos Website, Emails & Dealer Website (2019-present)

• Hired, trained and managed production staff of 10 and cross-functional team member to build highly qualified team and boost overall performance of holistic marketing content across Honda's, site while ensuring on-time and on-budget delivery
• Developed and implemented strategies to increase production efficiency.
• Owner of all brand architecture, processes and standards
• Supervised creation process to verify on brand, impactful and relevant content that resulted in 6.5x digital marketing output
• Set content management system (Sitecore) strategy and site standards for entire organization
• Drive product enhancements, including revised shopping tool strategy to increase lower-funnel customer conversion
• Manage yearly budget for Honda digital marketing work, identified cost efficiencies and areas for savings
• Elevate customer experience to #1/17 in Website Satisfaction by the American Customer Satisfaction Index (ACSI) 2020-2021 Automobile Study
• Collaborate in-agency across internal stakeholders and client stakeholders to ensure alignment for product and campaign launches
• Lead CRM strategy, increasing frequency of newsletter output and customer lead acquisition & retention
• Lead and execute on new business RFPs

Honda Social Media & Digital Display (2018-2019)

• Produced holistic 360 marketing campaigns including: digital display, web development, social media content and digital video projects with budgets up to $1M for Honda
• Set budget for agency-wide production artist and motion production artist work for FY 2020
• Led Honda’s largest cross-functional digital and social campaigns including Happy Honda Days and Summer Spectacular Sales Event
• Spearheaded multi-million dollar branded co-marketing program in partnership with 2018 film release Dr. Seuss’ The Grinch, directly working with Universal Studios, Illumination, Seuss estate, resulting in Grinch takeover that aired on broadcast across digital platforms and social
• Sourced, bid, and negotiated digital & video production vendor contracts, ensuring cost efficiencies for client
• Engineered agency-wide process changes to foster more agile work environment
• Mentored and trained junior team members

• Created grassroots campaign initiatives mobilizing endometriosis awareness and community support to help scale Georgie Wileman's grassroots social media campaign into documentary short film and worldwide advocacy program
• Built team of more than 20 volunteers worldwide to produce documentary short that premiered at Hot Docs Festival in Canada and was shown in Cannes Short Corner
• Ongoing community management and support and campaign strategy / activations that include OOH activations, emotional storytelling, and political advocacy for increased endometriosis research funding

• Executed comprehensive marketing plans that consistently achieved targets for increased revenue and increased engagement and brand awareness
• Drove cross-functional partnership for ecommerce site redesign and communicated UX business requirements to executive stakeholders
• Produced We Are Reformation video series, bridal videos, and set social media strategy including brand’s first paid Facebook Canvas ad unit
• Directed high-level strategy and 360 degree campaigns to support key business metrics (e.g New customer acquisition)
• Spearheaded brand’s first-ever bridal fashion show which generated week over week 130% lift in traffic to Reformation wedding page and more than 40M impressions
• Conducted market research to identify new opportunities and target markets.
• Launched successful retail marketing program that increased new customer acquisition by 40% MoM
• Partnered with cross-functional teams including developers, merchandising, & retail and reported directly to CEO
• Devised content strategy to effectively engage target audiences
• Managed budget allocation and resource utilization to maximize marketing ROI
• Created brand marketing process and standard architecture – including engineering assignment briefs, project status reporting, and style guides
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

• Managed day-to-day production and digital development of multi-billion dollar e-commerce business in content management system including: videos, site launches, and remote production team in Bangalore, India
• Led Victoria Sport site launch and drove production of Semi-Annual Sale and VS Fashion Show on all digital platforms
• Managed stakeholder relationships and communication regarding requirements, scope, and delivery
• QA all updates in frontend, backend, and staging environments
• Worked with engineers to troubleshoot bugs and translate requirements
• Drove cross-functional team alignment for cycle releases and set site standards

• Developed and managed KPI-driving marketing and editorial campaigns, such as multi-million dollar social media program BRIDES Live Wedding
• Designed aggressive content strategy, which increased unique visitors by 250% YoY
• First editorial team in BRIDES digital history to break 2 million unique visitors
• Launched Brides channel on Condé Nast video streaming platform The Scene and managed video publishing
• Ran analytics reporting and A/B testing for audience development in Adobe Omniture and Silverpop
• Hired vendors and created & executed extensive content strategy for Bridal Fashion Week

GPA: 3.8, Magna Cum Laude

• Dean's List 2008-2012
• Awarded Founders' Day Award