Flowers Shop Owner/Professional Floral Designer
Sally Hulbert
Owner Essence of flowers
Forsyth,MO
33
Years of experience
Detail-oriented floral professional with extensive experience designing wedding, funeral, and seasonal arrangements. Strong background in customer consultations, order fulfillment, and product displays. Known for maintaining fresh inventory, supporting daily operations, and delivering high-quality service. Seasoned floral professional with 30+ years of experience in design, merchandising, and daily shop operations. Skilled in staff scheduling, employee training, and resolving customer needs with professionalism. Focused on building strong client relationships and maintaining fresh, profitable floral displays.
Work History
Floral Department Manager/Head Floral Designer
33 Years 5 Months- -Business Owner. I created and owned the business of Essence of Flowers in 1993. Previous to this I worked was a floral designer in Branson, Mo.
- -Created bouquet design, arrangement prep, and display setup.
- - Ordered flowers, supplies, and seasonal inventory based on shop needs.
- Coordinated custom orders for weddings, funerals, and events.
- Maintained cooler cleanliness and product freshness standards daily.
- Maintained relationships with vendors to ensure timely delivery of fresh flowers and other products at competitive prices.
- Created promotional campaigns to increase sales of seasonal items such as Mother's Day bouquets or Valentine's Day arrangements.
- Evaluated employee performance regularly and provided constructive feedback.
- Maintained salability and health of floral products by establishing clear care procedures.
- Trained staff in handling customers inquiries and complaints, stocking shelves and merchandising products.
- Organized daily operations of the floral department including staffing, ordering supplies and managing inventory.
- Oversaw the design of flower displays for special events such as weddings or corporate functions.
- Resolved conflicts between customers and staff members in a timely manner.
- Designed wedding bouquets, centerpieces, and ceremony decor.
- Maintained floral coolers, workstations, and display areas.
- Maintained proper storage conditions for all flowers in the shop.
- Ensured that all products were properly priced before being displayed in the shop.
- Developed promotional displays to attract new customers.
- Conducted regular quality checks on incoming shipments of fresh flowers.
- Communicated clearly and effectively with customers to determine type of arrangement desired, occasion and date, time and location for each arrangement needed.
- Coordinated delivery schedules with local courier services for timely delivery of floral arrangements..
- Updated social media accounts regularly with images of latest creations.
Education
- General Studies
Skills
Floral design
Inventory control
Vendor negotiation
Budget management
Product ordering
Order fulfillment
Staff scheduling
Quality control
Customer service
Team leadership
Pricing strategy
Team supervision
Delegation
Plant maintenance
Social media marketing
Special occasion florals
Merchandise display
Wedding arrangements
Task delegation
Design principles
Seasonal trends
Store layout
Client consultations
Funeral arrangements
Quality assurance
Employee scheduling
Relationship building
Adaptability
Client relationship management
Team collaboration
Timeline
Floral Department Manager/Head Floral Designer
Owner Essence of flowers
03.1993 - 08.2026Read More
College of DuPage
from General Studies
Read More