Summary
Overview
Work History
Education
Skills
Affiliations
Certification
Languages
Accomplishments
References
Timeline
Generic

Salma Amer

Los Angeles,CA

Summary

Driven and highly adaptable project manager, known for transforming complex challenges into intuitive, impactful user experiences. I bring a strong sense of initiative, creative problem-solving, and a hands-on, empathetic leadership style to every project. My native bilingualism and background in user-centered design and project leadership have sharpened my ability to connect with diverse learners, communicate complex ideas clearly, and foster an engaging, supportive learning environment rooted in empathy. Equipped with reliable technology and a deep commitment to excellence, I’m eager to help others build confidence and achieve their goals. My experience leading end-to-end design processes—combined with the ability to thrive in fast-paced, collaborative environments—enables me to quickly integrate into any team and deliver meaningful contributions from day one.

Overview

5
5
years of professional experience
1
1
Certification

Work History

UI/UX Designer & Researcher | Project Lead

Creative Labs at UCLA
Los Angeles, CA
01.2025 - Current
  • Led a cross-functional team through the end-to-end product design lifecycle, from initial research, and ideation, to high-fidelity prototyping and user testing.
  • Conducted user interviews, surveys, and competitive analyses to identify pain points, and inform human-centered design decisions.
  • Created user flows, wireframes, and interactive prototypes in Figma, translating insights into intuitive, accessible mobile, and web interfaces.
  • Directed team onboarding and workflow coordination, facilitating design sprints, feedback loops, and collaborative problem-solving.
  • Organized and executed usability testing sessions, synthesized feedback, and iterated on designs to enhance product-market fit, and user satisfaction.
  • Balanced project management responsibilities with design leadership to ensure on-time delivery and alignment with user and stakeholder needs.

Technical Project Management Assistant

University of California, Los Angeles
Los Angeles, CA
09.2023 - Current
  • Adapted and updated project plans in response to evolving objectives, technical specifications, and team capacity constraints.
  • Collaborated cross-functionally to define project scopes and develop user-centered plans, charters, and closure reports using Smartsheet.
  • Designed and implemented digital solutions to address operational and managerial challenges.
  • Oversaw multiple concurrent projects in a fast-paced environment, effectively managing competing deadlines and priorities.
  • Led weekly stakeholder meetings to report progress, mitigate risks, and ensure alignment across departments.
  • Applied advanced Smartsheet expertise to troubleshoot complex issues and implement streamlined workflows.
  • Proposed and executed innovative strategies to enhance team performance and project outcomes, while maintaining strong communication with project personnel to proactively resolve issues.

Social Media Marketing Director

Westwood Food Coop
Los Angeles, CA
03.2024 - 04.2025
  • Led the co-op’s social media strategy to promote food justice initiatives, including advertising the CSA (Community Supported Agriculture) program and partnerships with local vendors.
  • Designed original graphics and marketing materials for events, collaborations with student organizations, and educational campaigns, increasing engagement and event turnout.
  • Organized and directed large-scale events such as the Westwood Flea Market, managing outreach, logistics, and promotional efforts across platforms.
  • Strengthened the co-op’s community presence through consistent branding, collaborative content, and cross-club coordination with UCLA student groups.
  • Contributed to strategic planning and member engagement efforts to support democratic values and sustainability education within the co-op.

Project Manager at Innovation Challenge

Harman Technologies
Los Angeles, CA
01.2024 - 04.2024
  • Led a 7-person interdisciplinary team in researching, evaluating, and presenting a product concept for the Harman Innovation Challenge.
  • Conducted market research, competitor analysis, and user need assessments to determine the feasibility and potential value of the proposed product.
  • Oversaw project planning and delegation, ensuring timely progress through structured research reviews, sprint updates, and milestone check-ins.
  • Synthesized research findings into a comprehensive product analysis report and presented data-driven recommendations to industry judges and stakeholders.
  • Strengthened team communication, decision-making, and innovation strategy through iterative review processes and collaborative problem-solving.

Social Media & Marketing

Adobe Creatives at UCLA
Los Angeles, CA
09.2023 - 04.2024
  • Supervised company social media and marketing efforts to expand brand awareness and attract new customers.
  • Assisted with marketing efforts through social media campaigns and outreach programs.
  • Developed marketing materials such as brochures, flyers, videos, and social media content to promote services offered by the Career Services Office.
  • Created content for event marketing campaigns, including website copy, email blasts, social media posts, press releases and other materials.

Alumni Center CARE Team Member

UCLA
Los Angeles, CA
04.2022 - 09.2023
  • Delivered exceptional front-line customer service, greeting all guests, and providing timely assistance at the UCLA Alumni Center, fostering a welcoming and professional environment.
  • Managed high-volume phone and email inquiries regarding alumni services, reservations, and events, ensuring accurate information and efficient follow-up.
  • Supported administrative operations through data entry, correspondence handling, and front desk oversight, contributing to smooth day-to-day office functionality.
  • Coordinated event logistics in collaboration with the Building Coordinator, including setup and breakdown of AV equipment, tables, and chairs for internal and public events.
  • Maintained cleanliness, organization, and supply inventory of communal spaces, ensuring readiness for daily activities and special events.
  • Proactively monitored lobby activity and assisted in emergency response when necessary, reinforcing a safe and responsive environment.
  • Trusted to work independently, with minimal supervision, balancing multiple tasks, and adapting quickly to changing priorities and guest needs.
  • Demonstrated strong initiative and interest in cross-departmental work, occasionally supporting career engagement, diversity and inclusion, and alumni programming efforts.

Youth Summer Camp Counselor

UCLA Recreation Youth Programs
Los Angeles, CA
05.2022 - 10.2022
  • Led engaging, age-appropriate activities including games, arts and crafts, team challenges, and nature-based adventures, fostering a fun and inclusive environment for youth campers.
  • Served as a positive role model and mentor, building strong, trusting relationships with campers and supporting their social, emotional, and physical development.
  • Promoted teamwork, creativity, and confidence through active play, song, dress-up, and storytelling, contributing to a memorable camp experience.
  • Maintained a safe and organized camp environment, enforcing safety protocols and managing group dynamics with empathy and leadership.
  • Collaborated closely with fellow staff to plan and execute daily schedules, special events, and themed programming.
  • Honed communication, conflict resolution, and adaptability skills in a fast-paced, energetic setting with diverse participant needs.
  • Recognized for enthusiasm, reliability, and ability to uplift group morale while ensuring each camper felt seen and supported.

Founder

Joubal Swimwear
Egypt , Cairo
03.2020 - 09.2021
  • Contributed an innovative and sustainable solution to the swimwear market in Egypt by sourcing local fabric and partnering with local seamstresses.
  • Coordinated with product development teams to ensure timely delivery of high-quality products.
  • Fostered a positive company culture that encourages teamwork, innovation, and excellence.
  • Monitored and analyzed performance metrics to inform strategic pivots and drive continuous improvement.
  • Monitored customer satisfaction levels through surveys and feedback forms.
  • Developed the website by analyzing user requirements and translating them into functional specifications using WIX.com.
  • Developed business plans and strategies for new product launches.
  • Oversaw daily operations, ensuring efficiency and effectiveness in all processes.
  • Resolved issues quickly through meticulous research and quick decision-making.
  • Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.

Education

Bachelor of Science - Cognitive Science & Computing

UCLA
Los Angeles
06-2025

Skills

  • Project management
  • User-Centered Design & Iteration
  • Social media marketing
  • UX Research
  • Team collaboration and cross-functional communication
  • Microsoft Office
  • Adaptability
  • Relationship building
  • Problem-solving abilities

Affiliations

  • Photography
  • Singing

Certification

  • First Aid CPR

Languages

Arabic
Native/ Bilingual
English
Native/ Bilingual
French
Limited

Accomplishments

  • Cambridge Examinations Highest Achiever's Award in Sociology in Northern Africa - 2020
  • UCLA Dean's List 3x

References

References available upon request.

Timeline

UI/UX Designer & Researcher | Project Lead

Creative Labs at UCLA
01.2025 - Current

Social Media Marketing Director

Westwood Food Coop
03.2024 - 04.2025

Project Manager at Innovation Challenge

Harman Technologies
01.2024 - 04.2024

Technical Project Management Assistant

University of California, Los Angeles
09.2023 - Current

Social Media & Marketing

Adobe Creatives at UCLA
09.2023 - 04.2024

Youth Summer Camp Counselor

UCLA Recreation Youth Programs
05.2022 - 10.2022

Alumni Center CARE Team Member

UCLA
04.2022 - 09.2023

Founder

Joubal Swimwear
03.2020 - 09.2021

Bachelor of Science - Cognitive Science & Computing

UCLA

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Salma Amer