Salma El Yacoubi Stitz
Laguna Beach,USA
Summary
Organized and dependable professional with experience managing accounts, products, and customer experience. Native French speaker, fluent in English, Spanish, and Moroccan Arabic.
Overview
14
14
years of professional experience
Work History
International Product Segment Manager
Indeed
03.2022 - 05.2024
- Monitored and analyzed key user metrics and site performance using SQL language-based proprietary tool to define strategies to improve Indeed’s products
- Added a filter on the SERP for a specific segment in France which improved the Sponsored Apply Start over Seen by +6.92% contributing to improving the user experience while improving the revenue
- Proposed, set up, and analyzed A/B tests to optimize and key user features such as filters, call-to-action, job card badges, etc
- Created and implemented a Call-To-Action on Indeed SERP in France to encourage applies with Indeed Resume to improve Positive Outcome Rate which contributed to an increase of +12.66% in users with resume update, +23.01% in resume created, and +40.70% in resume updated
- Created dashboards with country and segment variables to monitor key metrics
- Identified product improvement opportunities by analyzing user feedback and tracking NPS reports in the French market such as translation omissions, localization error, and filters for specific segments
- Analyzed different product funnels to identify growth opportunities and revenue drivers, as well as bug reporting to improve user experience
- Analyzed UX research to improve user experience
- Segmentation and taxonomy work for the French market.
Regional Manager
EurAupair /ASSE International
04.2010 - 03.2022
- Managed and grew the au pair program, a US Department of State-regulated cultural exchange J1 visa program connecting international students and American families, in the Southern and Eastern States of the USA
- Key Responsibilities Included: Customer experience management B2C and B2B
- Lead, motivated and coached a team of customer service area coordinators
- Conducted regular team meetings to discuss performance, updates and address issues
- Provided training to enhance the skills and knowledge of team members
- Ensured compliance with US Department of State regulations which resulted in the renewal of our organization designation every year
- Provided weekly business reports using internal databases, Excel pivot tables, and lookups to keep the team on track to reach the targets and inform upper management of our progress
- Developed and maintained strategic relationships with partners worldwide in 15+ countries
- Created the company’s weekly newsletter and quarterly newspaper/gazette as a communication and marketing tool.
Education
Master Of Arts - International Relations And Affairs
Aix-Marseille I University
FranceBachelor Of Arts - International Business
Liverpool John Moores University
Liverpool, EnglandBachelor Of Arts - International Business
Facultad de Traducción e Interpretación
Granada, SpainSkills
- A/B Testing
- Analytics
- Segmentation
- Account Management
- Customer Experience
- J1 programs
- SQL
- Localization
- Taxonomy
- International Education
- Microsoft Office
- Google Suite
Languages
French
Native or Bilingual
English
Native or Bilingual
Spanish
Full Professional
Moroccan Arabic
Native or Bilingual
Hobbies
Travelling
Hot Yoga
Hiking
Jewelry making
Beading
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
International Product Segment Manager
Indeed
03.2022 - 05.2024
Regional Manager
EurAupair /ASSE International
04.2010 - 03.2022
Master Of Arts - International Relations And Affairs
Aix-Marseille I University
Bachelor Of Arts - International Business
Liverpool John Moores University
Bachelor Of Arts - International Business
Facultad de Traducción e Interpretación
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