Salma Kashani
San Francisco,CA
Summary
Product management professional with a proven track record of driving business growth and enhancing user experiences. Founded Bânu Magnifique, an e-commerce fashion line, achieving over $50k in sales. Demonstrated expertise in leading cross-functional teams, optimizing digital platforms, and implementing agile methodologies in VC-backed startups.
Overview
7
7
years of professional experience
Work History
Product Manager
Armada
01.2023 - Current
- Led the development and marketing of an AI-powered app, achieving successful beta user adoption.
- Prioritized roadmap in order to achieve product goals and metrics.
- Collaborated with engineering and design teams to launch products on time and within budget.
- Utilized user feedback to drive product enhancements, improving user satisfaction by 30%.
Founder
Bânu Magnifique
09.2020 - Current
- Successfully grew an e-commerce fashion line, achieving over $50k in sales within a year.
- Streamlined business operations, leading to a 15% reduction in operational costs.
- Identified business development challenges and customer concerns for proactive resolution.
- Enhanced online marketplace features, resulting in a 25% increase in user engagement.
- Established and maintained strong relationships with customers, vendors and strategic partners.
Product Manager
Keycafe Inc.
02.2019 - 07.2020
- Led the re-design of Keycafe's internal system UI, resulting in a 20% increase in operational efficiency.
- Successfully integrated APIs with platforms like Airbnb and Guesty, expanding platform capabilities.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Developed product documentation to communicate upcoming features and products to internal teams.
Product Manager
WeatherBug Inc.
09.2017 - 01.2019
- Directed teams to design app features, resulting in a 15% increase in user engagement.
- Conducted competitive analysis, leading to the introduction of three new features that addressed user needs.
- Devised content strategy to effectively engage target audiences.
Intern UX Researcher
Fundbox
09.2016 - 02.2017
- Assessed product usability and conducted user studies.
- Collaborated with product teams to integrate user feedback.
Education
Master of Applied Science in Electrical and Computer Engineering -
University of British Columbia
Bachelor of Science in Environmental Design -
University of British Columbia
Certificate in Women's Entrepreneurship -
Cornell University
Alacrity Digital Marketing Bootcamp -
Alacrity Canada
Skills
- Product Lifecycle Management
- User Experience Design
- Agile & Scrum Methodologies
- Data Analysis & Interpretation
- Digital Platform Development
- Jira, Miro, Figma, InVision
- Market Research & Competitive Analysis
- Customer Feedback Analysis
- Product Roadmapping
- Wireframe Design
- Usability Studies
- Prioritization and Execution
Timeline
Product Manager
Armada
01.2023 - Current
Founder
Bânu Magnifique
09.2020 - Current
Product Manager
Keycafe Inc.
02.2019 - 07.2020
Product Manager
WeatherBug Inc.
09.2017 - 01.2019
Intern UX Researcher
Fundbox
09.2016 - 02.2017
Master of Applied Science in Electrical and Computer Engineering -
University of British Columbia
Bachelor of Science in Environmental Design -
University of British Columbia
Certificate in Women's Entrepreneurship -
Cornell University
Alacrity Digital Marketing Bootcamp -
Alacrity Canada
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