SALVADOR MUÑOZ
Plymouth,MN
Summary
Global commercial, marketing, and international sales executive with 25+ years leading $300M+ P&L, multi-regional teams, innovation pipelines, and commercial growth across home care, personal care, specialty ingredients, and consumer products. Proven ability to integrate Sales, Marketing, R&D, Regulatory, Operations, and Supply Chain to deliver sustainable growth and global market expansion. Deep experience managing customers across North America, Latin America, Europe, Japan, China, India, Southeast Asia, and the Middle East. Recognized for leading cross-cultural organizations, negotiating global long-term agreements, turning around struggling markets, and developing high-performing commercial organizations.
Overview
30
30
years of professional experience
Work History
HEAD OF INTERNATIONAL SALES & GLOBAL MARKETING
Sumitomo Chemical Global
Minneapolis, MN
01.2019 - Current
- Lead global commercial, marketing, and strategic account management for a $300M+ international business across Household Insecticides, Professional Pest Control, and Vector Control/Public Health.
- Full accountability for a $300M+ global P&L across all regions.
- Lead multi-regional teams across the U.S., Japan, China, India, LATAM, Europe & MEA (direct + matrix organizations).
- First and only non-Japanese commercial leader with direct reports in Tokyo HQ, demonstrating exceptional cultural fluency, trust, and leadership integration within a Japanese executive structure.
- Directed global sales strategy for major customers including SC Johnson, Reckitt, Earth Chemical, Fumakilla, Godrej, Spectrum, and TNK Thailand.
- Negotiated a recent multinational LTAs including a $4M+ contract in Thailand and multi-year agreements across LATAM, APAC, and EMEA.
- Strengthened competitive strategy in response to Synergia and other regional challengers.
- Partner with global R&D centers in Tokyo, Minneapolis, and Brazil to accelerate innovation, formulation improvements, and ingredient development (Prallethrin, Metofluthrin, NatPy).
- Led launch readiness, regulatory alignment, and product positioning across global markets.
- Expanded commercial footprint across LATAM, India, Indonesia, Brazil, Middle East, and Africa.
- Developed aligned category marketing strategy and global brand architecture across all key regions.
VICE PRESIDENT, MARKETING, SALES & INNOVATION
Libbey Inc.
, U.S. & LATAM
01.2016 - 01.2018
- Led commercial and marketing strategy for $400M+ P&L across foodservice, retail, B2B, and LATAM markets.
- Directed 40+ employees across Sales, Marketing, Innovation, Design, and Channel Development.
- Launched 900+ new products, gaining national retail and trade recognition.
- Built a 3-year growth plan delivering $150M in organic revenue pipeline.
- Introduced a new stage-gate innovation framework improving speed-to-market.
Asia Innovation Director
SC Johnson
Shanghai, China
01.2013 - 01.2016
- Selected as an expatriate by SCJ's Executive Committee for a 3-year leadership assignment.
- Built and led the China Innovation Center; delivered 10% YoY growth in APAC.
- Successfully navigated complex regulatory, commercial, and cultural environments while leading multi-functional teams.
- Received SCJ's CEO Award of Excellence.
Global Director - RAID Innovation
SC Johnson
Racine, U.S.
01.1996 - 01.2016
- Managed global innovation strategy for RAID across LATAM, EU, Japan, China, and Asia Pacific.
- Delivered double-digit growth in global Home Cleaning and Toilet/Drain Care.
Senior Manager, Global Innovation
SC Johnson
, U.S.
01.2010 - 01.2013
- Delivered a $350M innovation pipeline in 12 months through optimized portfolio design.
- Led ethnography, consumer insights, supplier partnerships, and global device development.
Education
B.S. - Chemical Engineering
University of Wisconsin-Madison
Executive Leadership Program -
Kellogg School of Management
Skills
- P&L management
- Strategic account management
- Global marketing strategy
- Cross-cultural leadership
- Innovation pipeline development
- Customer relationship management
- Market expansion strategies
- Negotiation techniques
- Cultural fluency
- Product launch readiness
- Team leadership
- Problem solving
- Effective communication
- Adaptability to change
- Data-driven decision making
- Decision-making
- Analytical and critical thinking
- Communication
Websites
Languages
- English
- Japanese
- Mandarin
- Spanish, Native
- English, Fluent
- Japanese, Corporate culture fluency
- Mandarin, Exposure
Personal Information
Proud example of the American dream. Born in a small town in Mexico and, at age six, pushed a popsicle cart and shined shoes to help support a family of seven.
Proud husband and a father of three teenagers. Oldest son is currently in a 2 years church mission in Fortaleza Brazil.
My wife and I are powerlifters
Global Footprint
- United States
- Japan
- China
- India
- LATAM
- Europe
- SE Asia
- Middle East
- Africa
Core Leadership Capabilities
- Global P&L Ownership ($300M+)
- General Management & Business Unit Leadership
- Commercial Strategy & Market Expansion (40+ Countries)
- Global Sales & Marketing Leadership
- Specialty Chemicals & Active Ingredients
- Strategic Account Management (SC Johnson, Reckitt, Earth Chemical, Godrej, Spectrum)
- R&D Collaboration & Innovation Acceleration
- Cross-Functional Leadership Across Regions
- Pricing Strategy, LTA Negotiations & Margin Management
- Organizational Design & Global Talent Development
Timeline
HEAD OF INTERNATIONAL SALES & GLOBAL MARKETING
Sumitomo Chemical Global
01.2019 - Current
VICE PRESIDENT, MARKETING, SALES & INNOVATION
Libbey Inc.
01.2016 - 01.2018
Asia Innovation Director
SC Johnson
01.2013 - 01.2016
Senior Manager, Global Innovation
SC Johnson
01.2010 - 01.2013
Global Director - RAID Innovation
SC Johnson
01.1996 - 01.2016
B.S. - Chemical Engineering
University of Wisconsin-Madison
Executive Leadership Program -
Kellogg School of Management