Salvatore Malvasi
Red Bank
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
8
8
years of professional experience
Work History
DIGITAL MARKETING ASSISTANT
Star Group LP
06.2021 - 09.2023
- Coordinated website and SEO updates for multiple brands on WordPress and Sitefinity.
- Collaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and impact.
- Managed email marketing, social media calendars, and local directory listings.
- Assisted with Salesforce and CRM efforts.
- Monitored online reviews and trends, researched digital marketing tools, conducted keyword research, and built influencer relationships for targeted advertising.
CLIENT ACQUISITION & SEO
Adapting Social, LLC
01.2019 - 05.2021
- Promoted to client acquisition team within six months for exceeding expectations as an SEO intern. Created custom pitches to educate potential customers on digital marketing services, including social media management, email campaigns, and SEO. Managed client relationships and utilized HubSpot CRM for sales information. Implemented SEO strategies for Wix and WordPress sites, analyzed keyword trends, and generated reports using Google Analytics. Collaborated with developers to make technical SEO improvements and identified opportunities for content optimization based on keyword research. Supported in developing comprehensive digital marketing strategies across multiple channels.
MARKETING SPECIALIST
Lane Mechanical, Inc.
06.2015 - 01.2019
- Directed all marketing efforts, managed social media pages, and responded to customer inquiries.
- Scheduled appointments and projects, handled minor IT tasks, and managed finances.
- Created custom social media posts, promotional campaigns, and collaborated on marketing strategies. Generated content for various platforms,
- planned digital media campaigns, and utilized customer feedback for product improvement. Implemented marketing plans across digital and traditional channels to increase brand visibility and market share. Established relationships with influencers and professionals to expand brand reach.
Education
BACHELOR DEGREE IN SOCIAL MEDIA MARKETING -
Southern New Hampshire University
01.2018
ASSOCIATE DEGREE IN BUSINESS -
Brookdale Community College
01.2015
ASSOCIATE DEGREE IN APPLIED SCIENCE -
Brookdale Community College
01.2011
CERTIFICATE OF ACHIEVEMENT IN CULINARY -
Monmouth County Vocational School
01.2011
Skills
- Email marketing
- Customer research
- Google AdWords
- Microsoft Office
- Quickbooks
- Wordpress
- Google Analytics
- Social Media Marketing
- SEO Optimization
- Communications management
Timeline
DIGITAL MARKETING ASSISTANT
Star Group LP
06.2021 - 09.2023
CLIENT ACQUISITION & SEO
Adapting Social, LLC
01.2019 - 05.2021
MARKETING SPECIALIST
Lane Mechanical, Inc.
06.2015 - 01.2019
BACHELOR DEGREE IN SOCIAL MEDIA MARKETING -
Southern New Hampshire University
ASSOCIATE DEGREE IN BUSINESS -
Brookdale Community College
ASSOCIATE DEGREE IN APPLIED SCIENCE -
Brookdale Community College
CERTIFICATE OF ACHIEVEMENT IN CULINARY -
Monmouth County Vocational School
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