Sam Dantona
Raleigh,NC
Summary
Creative digital marketer with a deep understanding and reverence for the online social space. Experience in managing and branding some of YouTube's largest and most successful channels including "The Game Theorists".
Overview
1
1
year of professional experience
1
1
Certification
Work History
Channel Manager
Theorist Inc.
11.2022 - Current
- Spearheaded weekly branding for The Game Theorists, one of YouTube's largest gaming channels (17.5 million subscribers).
- Led a team of artists in daily meetings to maximize clickability in our video thumbnails.
- Headed up ideation and daily discussions on most appealing and accurate video titles.
- Led company-wide monthly analytics meetings delving into the backend channel data and trends that I found on our channels and across YouTube as a platform.
- Initiated experimentation across the channels to test my findings from our analytics meetings and optimize programming and branding.
- Stepped in to write, edit and produce videos and livestreams for the channels whenever necessary.
Creative Development Intern
The Gotham Group
06.2022 - 08.2022
- Read incoming material and wrote coverage determining if it would be suited for a screen adaptation or if it's best kept in its original medium
- Assisted managers and assistants with individual research
- Actively participated in company wide staff meetings involving all areas on content within the company
- Received individual mentoring through the company from the Head of Television
Education
Bachelor of Arts - Film And Media Production
Taylor University
Upland, IN05.2022
Skills
- Creator/Influencer Marketing
- Digital Content Branding
- Understanding of Social
- Collaborative Ideation
- Organization
- Data Analytics
Certification
AVID- Avid Certified User Media Composer
Timeline
Channel Manager
Theorist Inc.
11.2022 - Current
Creative Development Intern
The Gotham Group
06.2022 - 08.2022
Bachelor of Arts - Film And Media Production
Taylor University
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