Sam Lally
Nolensville,TN
Summary
Driven marketing professional with proven success in demand generation at Fleetio, successfully executing a LinkedIn ad campaign resulting in increased newsletter subscriptions. Proficient in data visualization and analytics reporting, driving enhanced customer engagement through targeted social media strategies. Demonstrates expertise in leveraging Google Analytics and similar tools to deliver actionable insights, combining analytical acumen with innovative problem-solving.
Overview
4
4
years of professional experience
Work History
Demand Generation Intern
Fleetio
05.2024 - 08.2024
- Led and managed a $5,000 LinkedIn ad campaign over five weeks to promote company newsletter
- The targeted campaign resulted in an average click through rate (CTR) of 0.35% and led to 37 new newsletter subscriptions among a new audience segment
- Optimized ad campaign by altering audience parameters and changing ad copies resulting in a 0.4% increase in CTR
- Upgraded email templates across company systems to enhance consistency and visual appeal.
- Conducted comprehensive website audit employing heatmaps and CTRs for targeted areas.
Delivery Driver
Domino’s
Knoxville, USA
11.2022 - 11.2023
- Facilitated order preparation and delivery to ensure quick service.
- Maintained positive rapport with customers through professional and approachable interactions.
Marketing Intern
Domino’s
Knoxville, USA
06.2023 - 07.2023
- Generated comprehensive social media strategy focusing on student engagement for Knoxville campus store.
- Analyzed customer data in order to create coupons catered toward specific customer segments
Sales Associate
Play it Again Sports
Brentwood, USA
06.2020 - 08.2022
- Maintained strong customer relationships while optimizing profits through effective price negotiations.
- Inspected, appraised, and priced new inventory resulting in increased store profitability.
- Accelerated onboarding process by instructing recruits on task execution.
Education
Bachelor of Science - Marketing
The University of Tennessee, Knoxville, Haslam College of Business
Knoxville, Tennessee05.2025
Skills
- Proficiency in Microsoft Excel
- Proficiency in R Studio
- Proficiency in LinkedIn advertising
- Certified in Google Analytics
- Certified in Google Ads Search
- Analytics reporting
- Data visualization
- Paid Media
- Email Marketing
- SEO
Leadership Experience
- Boy Scouts of America, Obtained the organization’s highest rank of Eagle Scout. Volunteered and led a community service project.
- Athens Area Humane Society, Planned, organized, and advertised a blanket drive. Oversaw 8 volunteers for a trail construction project. Recorded and tracked financials spent throughout project.
Timeline
Demand Generation Intern
Fleetio
05.2024 - 08.2024
Marketing Intern
Domino’s
06.2023 - 07.2023
Delivery Driver
Domino’s
11.2022 - 11.2023
Sales Associate
Play it Again Sports
06.2020 - 08.2022
Bachelor of Science - Marketing
The University of Tennessee, Knoxville, Haslam College of Business
Similar Profiles
Mike ChertkovMike Chertkov
Senior Account Executive- Enterprise at FleetioSenior Account Executive- Enterprise at Fleetio
Jordan ZienJordan Zien
Account Executive at FleetioAccount Executive at Fleetio
Umidjon IhtiyorovUmidjon Ihtiyorov
Front End Developer at FleetioFront End Developer at Fleetio
Tyagaraja MandayamTyagaraja Mandayam
Tutor at Personal TutoringTutor at Personal Tutoring
Michelle McGillMichelle McGill
Educator at The Gardner SchoolEducator at The Gardner School