Sam Watermeier
Indianapolis,IN
Summary
Versatile Senior Copywriter recognized for creativity and analytical skills. Experienced in managing projects from concept to completion, leveraging collaboration to enhance brand messaging and optimize campaign performance.
Overview
16
16
years of professional experience
Work History
Senior Copywriter
Coles Marketing
Carmel, Indiana
02.2018 - Current
- Met with clients to understand message, brand voice and target audience.
- Managed multiple projects from concept to completion within tight deadlines while maintaining high quality standards.
- Developed concepts / copy for integrated campaigns including print, digital, social media, radio, TV, and out-of-home advertising.
- Wrote compelling headlines and body copy for a variety of marketing materials including email campaigns, brochures, ads, web pages, press releases and newsletters.
- Researched industry topics and wrote thought leadership pieces such as white papers and blog posts.
- Collaborated with design teams to create cohesive brand messaging across platforms.
- Utilized SEO best practices to improve online visibility of content.
- Proofread content for accuracy and adherence to brand guidelines.
- Liaised with clients to edit and modify copy to meet content expectations.
- Analyzed performance data from past campaigns to optimize future initiatives.
Social Media Strategist
Coles Marketing
Indianapolis, Indiana
09.2015 - 02.2018
- Developed comprehensive social media strategies for diverse client campaigns.
- Managed content calendars to ensure timely and relevant posts across platforms.
- Conducted audience research to identify trends and inform strategy.
- Analyzed social media metrics to evaluate campaign performance and engagement.
- Engaged with online communities to foster brand loyalty and customer interaction.
Contributing Writer
NUVO Newsweekly
08.2009 - 04.2017
- Contributed over 200 articles to the Arts section in print and online, including film reviews, features and four cover stories.
- Conducted interviews with members of the local film community as well as visiting filmmakers.
- Served as Interim Arts Editor from April 27 through June 1 of 2015, developing content and managing a team of five writers.
Education
Bachelor of Arts - Telecommunications
Ball State University
Muncie, IN06-2015
Skills
- Copywriting
- SEO optimization
- Content strategy
- Brand messaging
- Campaign development
- Audience analysis
Timeline
Senior Copywriter
Coles Marketing
02.2018 - Current
Social Media Strategist
Coles Marketing
09.2015 - 02.2018
Contributing Writer
NUVO Newsweekly
08.2009 - 04.2017
Bachelor of Arts - Telecommunications
Ball State University