Samantha Zielinski

Support cross-functional planning and execution of Ferrari Challenge North America, managing vendor partnerships, budgets, and operational logistics while ensuring alignment across marketing, branding, and on-site activation.

Supported trade and experiential marketing activations for brands including Jeep, Ford, Long Drink, and GE, executing off-road driving experiences and pop-up brand events. Assisted with on-site operations, consumer engagement, and brand storytelling to deliver seamless activations and enhance audience connection.

Supported execution of high-profile motorsport events (Detroit 4Fest, Texas 4Fest, FMX Fite Klub), coordinating sponsorship deliverables, brand activations, and cross-functional marketing efforts.

Managed digital marketing across social and email channels, driving engagement, optimizing performance, and supporting sponsorship partnerships through contract negotiation and deliverable tracking.

Developed and executed social media strategy for King of the Hammers 2024, increasing visibility and engagement while managing Instagram and Facebook accounts, tracking performance, and fulfilling sponsor deliverables.

Executed trade marketing initiatives in collaboration with sales teams, managing POS materials, event activations, and content development to drive brand presence and market impact.

Collaborated with cross-functional teams (marketing, design, product, sales) to create cohesive and impactful messaging.

Supported execution of large-scale events including ESPN X Games and Red Bull Straight Rhythm, managing on-site operations, athlete logistics, and event coordination.