1
Certification
11
years of professional experience
Executive leader with over 15 years of experience driving organizational success and fostering collaboration. Skilled in strategic planning, consumer marketing, financial oversight, and stakeholder engagement. Known for adaptability, resilience, and delivering results in evolving environments. Strong interpersonal skills, effective communicator, and results-driven approach.
Work History
Executive Director, Marketing, Global Brand Promotions
2 Years- Re-engineered the end-to-end strategy & development for global high-traffic moments, including Holiday, Gift with Purchase, Occasion-based programs and collateral, driving sustained category growth. Led the development and evolution of Prestige and Luxury skincare sets that supported brand equity.
- Developed integrated 360-degree marketing campaigns in collaboration with cross-functional teams.
- Reduced the overall portfolio SKU count by 18% while increasing category contributions by 5%.
- Drove commercial growth and optimized global portfolios while aligning cross-functional teams across product development, finance, supply chain, creative, and regional leadership.
Director, Marketing, Global Brand Promotions
3 Years 5 Months- Directed global promotional strategy and go-to-market execution for Holiday and occasion-based campaigns, collaborating with regional teams across EMEA, APAC, and Americas to enhance brand visibility.
- Leveraged consumer insights and portfolio analytics to optimize promotional assortments, reinforcing brand equity and increasing ROI across prestige skincare categories.
- Led cross-functional brand strategy alignment across marketing, sales, and product development teams.
- Directed product launch plans, ensuring timely execution across retail and digital channels.
- Analyzed market trends to inform portfolio priorities and consumer engagement strategies.
Manager, Marketing, Global Brand Promotions
2 Years- Led end-to-end development and execution of global promotional programs, aligning with brand strategy, launch calendars, and regional business priorities.
- Collaborated with cross-functional stakeholders to create promotional experiences that enhanced consumer journey and supported commercial growth.
- Analyzed sales performance, market trends, and consumer insights to pinpoint opportunities for portfolio optimization and future promotions.
Assistant Manager, Marketing, Global Brand Promotions
2 Years- Coordinated development and execution of global promotional campaigns, aligning timelines, creative assets, and product assortments across multiple markets.
- Collaborated with regional teams and internal stakeholders to execute promotional launches, ensuring adherence to luxury brand standards.
- Analyzed campaign performance and competitive activity, offering recommendations to enhance promotional effectiveness and boost consumer engagement.
Associate, Marketing, Global Brand Promotions
2 Years- Coordinated day-to-day execution of program timelines, approvals, and cross-functional communication to support direct team.
- Developed promotional toolkits, presentations, and product briefs for successful global and regional launches.
- Conducted market research and analyzed consumer and sales data to identify trends that informed strategic decision-making.
Education
Bachelor of Science - B.A., Management
Skills
360 Consumer Marketing
Strategic Planning | Program Leadership
Brand Storytelling | Brand Partnerships
Market strategy | Innovation
P&L Management
Consumer Insights
Community engagement
Innovation and Creativity
Certification
Wharton Executive Education
The William Lauder Business Symposium
Philadelphia, PA
October, 2022
Timeline
Executive Director, Marketing, Global Brand Promotions
The Estee Lauder Companies
06.2024 - 06.2026Read More
Director, Marketing, Global Brand Promotions
THE ESTEE LAUDER COMPANIES
01.2021 - 06.2024Read More
Manager, Marketing, Global Brand Promotions
THE ESTEE LAUDER COMPANIES
01.2019 - 01.2021Read More
Assistant Manager, Marketing, Global Brand Promotions
THE ESTEE LAUDER COMPANIES
01.2017 - 01.2019Read More
Associate, Marketing, Global Brand Promotions
THE ESTEE LAUDER COMPANIES
01.2015 - 01.2017Read More
UNIVERSITY OF HARTFORD
Bachelor of Science from B.A., Management
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