Summary
Overview
Work History
Education
Skills
Timeline
Generic
Samantha Bender

Samantha Bender

Columbus,OH

Summary

Marketing and communications professional with experience developing engaging content, managing social media strategies, and coordinating projects across internal teams and external partners. Proven ability to foster relationships with stakeholders, manage campaigns, and execute events that drive audience engagement. Skilled in storytelling, content creation, and brand representation, with expertise in digital platforms, campaign coordination, and advocacy communications. Adept at translating complex initiatives into clear, audience-focused messaging that promotes organizational goals.

Overview

9
9
years of professional experience

Work History

General Assignment Reporter

Nexstar Media Group - WCMH-TV, NBC4
Columbus, Ohio
08.2024 - Current
  • Developed and delivered high-impact multimedia content across broadcast, digital, and social platforms
  • Built and maintained relationships with external sources and stakeholders to support story development
  • Managed sensitive topics with discretion while maintaining organizational brand standards
  • Originated and pitched story concepts, aligning messaging with audience and organizational goals

Multimedia Journalist/Reporter

Nexstar Media Group - WKBN/WYFX/WYTV
Youngstown, OH
07.2021 - 08.2024
  • Executed end-to-end content production: concept, field production, interviewing, scripting, and post-production
  • Applied audience-focused storytelling to increase engagement and digital reach
  • Coordinated projects under tight deadlines while maintaining content quality and brand alignment

Sales Representative/Recruiting Manager

Vector Marketing
Farmington, Connecticut
05.2017 - 05.2021
  • Led recruitment efforts for over 900 hires and supported $3.7M in sales
  • Managed applicant communications, scheduling, and social media promotion of opportunities
  • Developed marketing content for social platforms to attract talent and expand brand presence

Education

Bachelor of Arts - Journalism

Central Connecticut State University
New Britain, CT
05-2021

Skills

  • Social media management (X, Facebook, Instagram, YouTube, TikTok)
  • Stakeholder and vendor relationship management
  • Content Creation & Storytelling
  • Brand Messaging & Audience Engagement
  • Public Relations & Crisis Communications
  • Time Management & Multitasking

Timeline

General Assignment Reporter

Nexstar Media Group - WCMH-TV, NBC4
08.2024 - Current

Multimedia Journalist/Reporter

Nexstar Media Group - WKBN/WYFX/WYTV
07.2021 - 08.2024

Sales Representative/Recruiting Manager

Vector Marketing
05.2017 - 05.2021

Bachelor of Arts - Journalism

Central Connecticut State University
Samantha Bender