Summary
Work History
Education
Skills
Accomplishments
Websites
References
Timeline
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Samantha Hart

Los Angeles,CA

Summary

Dynamic Sr VP/Creative Director with a proven track record at Universal Pictures, excelling in creative direction and marketing strategy. Renowned for spearheading award-winning campaigns that significantly boosted brand visibility. Adept at leading diverse teams and fostering collaboration, while leveraging copywriting expertise to craft compelling narratives that resonate with audiences.

Work History

VP/Creative Director

Wild Bill Creative
Venice, CA
  • Spearheaded development of impactful branded content campaigns, consistently exceeding brand objectives.
  • Translated brand vision into creative strategies for engaging campaign execution.
  • Inspired team of creative professionals, fostering collaboration to deliver high-quality content.
  • Provided effective creative direction, ensuring seamless communication of brand messaging.
  • Oversaw production of diverse assets, including videos and social media content.
  • Collaborated with cross-functional teams to ensure flawless campaign execution.
  • Work on fundraising campaigns for non-profits, including United Way, A Place Called Home, Sound Generations, Boys and Girls Club, and many more.
  • Won multiple awards for the United Way campaign, raising more money than any previous effort.
  • Managed multiple projects simultaneously, consistently meeting deadlines and delivering top-quality work, including start-ups, Fortune 500 companies, and non-profits.

Producer

Self-employeed
Los Angeles, CA

Produced and wrote documentary feature License to Operate, showcased at various film festivals.
Secured distribution deal with Vice Channel following successful festival run.
Highlighted gang interventionists in Los Angeles, promoting awareness of community issues.
Achieved prestigious screening at United Nations, enhancing film's visibility and impact.

Senior VP/Marketing & Creative Advertising

Universal Pictures
Universal City, CA
  • Spearheaded innovative marketing campaigns for major films, resulting in significant box office success.
  • Led a high-performing team of marketing professionals, fostering collaboration and creativity.
  • Developed strategic marketing plans aligned with film objectives and target audiences.
  • Oversaw creation of engaging advertising materials, effectively communicating each film's essence.
  • Collaborated with filmmakers and cross-functional teams to integrate marketing efforts seamlessly.
  • Leveraged market research to identify trends, optimizing campaign performance through data analysis.
  • Managed multi-million dollar budgets, maximizing ROI through effective resource allocation.
  • Cultivated relationships with external partners, enhancing campaign reach and effectiveness.

VP/Creative Director

Fox Searchlight Pictures
Los Angeles, CA
  • Directed creative advertising strategies for theatrical releases, overseeing print and audiovisual materials.
  • Led a collaborative team of designers, copywriters, and editors to produce innovative campaigns.
  • Developed concepts that captured film essence, enhancing audience engagement and box office performance.
  • Attended film festivals, including Sundance, Toronto, and New York for acquisition opportunities.
  • Collaborated with filmmakers and cross-functional teams to integrate marketing efforts effectively.
  • Generated distinctive campaigns recognized in a competitive marketplace as an innovative thinker.
  • Managed creation of compelling audiovisual assets like trailers and online videos to convey storytelling.
  • Oversaw project budgets, monitoring expenses to optimize resource allocation.

Creative Director

Gramercy Pictures (now Focus Films)
Los Angeles, CA
  • Developed creative concepts for marketing campaigns at a leading film production company.
  • Collaborated with writers and designers to create compelling visual content.
  • Oversaw art direction for promotional materials and film trailers.
  • Managed project timelines to ensure timely delivery of creative assets.
  • Facilitated brainstorming sessions to generate innovative ideas and solutions.
  • Coordinated with cross-functional teams to align on creative vision and execution.
  • Directed photo shoots with external vendors to ensure quality standards were met.
  • Proposed concepts using rough sketches, storyboards or mood boards.
  • Researched emerging trends in design and technology to stay ahead of industry changes.
  • Managed writers, artists, designers and project managers with hands-on approach to successfully accomplish daily work and special projects.
  • Worked directly with filmmakers on the development and strategy of marketing and creative campaigns.

Education

Bachelor of Arts - Art/Design

Royal College of Art
London, England

Skills

  • Creative direction
  • Marketing strategy
  • Leadership experience
  • Copywriting expertise
  • Communication skills
  • Film acquisitions
  • Creative strategy
  • Branded content
  • Team leadership
  • Campaign execution
  • Targeted marketing

Accomplishments

  • Key Art Award/Fargo - print and AV
  • Key Art Award/Usual Suspects - AV
  • Key Art Award/Four Weddings and A Funeral - print
  • Gold Lion Amazon
  • Gold Hugo/United Way
  • Best Picture/Highland Park Film Festival - License To Operate
  • Publisher's Weekly BookLife Prize Finalist - Blind Pony: As True A Story As I Can Tell - author: Samantha Hart

References

References available upon request.

Timeline

VP/Creative Director

Wild Bill Creative

Producer

Self-employeed

Senior VP/Marketing & Creative Advertising

Universal Pictures

VP/Creative Director

Fox Searchlight Pictures

Creative Director

Gramercy Pictures (now Focus Films)

Bachelor of Arts - Art/Design

Royal College of Art