SAMANTHA HARVEY
Lubbock,TX
Summary
Experienced Marketing Director who keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent, insightful, and professional. Prepared to leverage going 8 years of marketing experience to take on dynamic new role. Focused on developing a culture of growth and forward thinking to a Communications team. First-rate attention to detail and creative mindset. Hardworking and reliable with strong ability in video editing and digital marketing. Highly organized, proactive and punctual with a team-oriented mentality. Appreciates a challenge and is always continuing to grow and learn as much as possible in an ever-evolving field.
Marketing professional with passion for delivering impactful marketing solutions and driving brand success. Extensive experience in developing comprehensive marketing strategies and executing high-impact campaigns. Known for fostering collaborative team environments and consistently achieving results, with strong focus on adaptability and innovation.
Overview
8
8
years of professional experience
Work History
Marketing Director
KCBD NewsChannel 11
Lubbock, TX
08.2022 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility across multiple platforms for clients and the station.
- Led cross-functional teams to drive innovative campaigns, increasing audience engagement and market reach.
- Collaborated with sales teams to align marketing objectives with business goals, driving revenue growth through targeted outreach.
- Managed budget allocation for marketing projects, ensuring cost-effective execution of campaigns without compromising quality.
- Mentored junior marketing staff, fostering a culture of creativity and collaboration within the department.
- Built strong relationships with industry professionals and clients.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Managed marketing budget for maximum ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Handled all marketing plans and events for our NBC, FOX, and Telemundo affiliates.
- Created broadcast quality content used throughout the company.
- Cultivated relationships with key stakeholders, enhancing partnerships that supported organizational objectives and outreach efforts.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
Interim Marketing Director
KCBD NewsChannel 11
Lubbock, TX
03.2022 - 07.2022
- Planned, organized and executed community event with vendors: KCBD Live Community Coverage Tour
- Took on role with integrity and grit.
- Delegated commercial and incoming production to the creative team of 7.
- Led and managed all production and creative consultations with clients.
- Continued roles as a commercial producer and social media producer
Creative Services Manager
KCBD NewsChannel 11
Lubbock, TX
08.2021 - 08.2022
- Manage and coordinate a team of five marketing producers
- Handle client relations and scheduling
- Manage client marketing strategies and product promotion campaigns
- Established a positive work culture encouraging continuous growth
- Build and maintain excellent client relationships with 100+ clients
- Maintain excellent communication between all departments at KCBD
- Continued role as a marketing producer to help effectively and efficiently execute production for our team
- Create innovative ideas to help generate revenue for the station
- Voice talent for Gray Television in national markets, on a local scale
Marketing Producer
KCBD NewsChannel 11
Lubbock, TX
06.2018 - 08.2021
- Managed client marketing strategies and product promotion campaigns
- Worked effectively with clients to create a marketing strategy that best suits their business
- Promote over 100 local businesses through commercial and digital campaigns
- Met project deadlines consistently by working effectively with team members and staying on top of milestone schedules
- Managed our digital marketing content on social media via Instagram and Facebook
- Edit commercial campaigns using Adobe Suite
- Create and execute contesting and builds for our website
- Compiled video from outside sources and edited it for use in news broadcasts
Education
Marketing
Texas Tech University
Lubbock, TXHigh School Diploma -
Newman Smith High School
Carrollton, TX05-2007
Skills
- Marketing Strategy & Campaign Development
- Brand Development & Advertising
- Project Management & Oversight
- Strategic Planning & Critical Thinking
- Cross-Departmental Collaboration
- Relationship Building & Communication
- Creative Writing & Scripting
- Promotional Event Planning
- Adobe Creative Suite
- Organization & Process Management
- Creative Problem-Solving
Timeline
Marketing Director
KCBD NewsChannel 11
08.2022 - Current
Interim Marketing Director
KCBD NewsChannel 11
03.2022 - 07.2022
Creative Services Manager
KCBD NewsChannel 11
08.2021 - 08.2022
Marketing Producer
KCBD NewsChannel 11
06.2018 - 08.2021
Marketing
Texas Tech University
High School Diploma -
Newman Smith High School