Tatiana Olivas
Denver,CO
Summary
Data-driven marketing professional with experience developing integrated campaigns, brand messaging, and go-to-market strategies that drive engagement and revenue growth. Skilled in translating consumer insights and analytics into impactful marketing initiatives across digital and in-person channels. Fluent in English and Spanish, with certifications in Google Ads, Google Analytics, and HubSpot, and a proven ability to collaborate cross-functionally to support brand growth and conversion objectives.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing and Product Specialist
Aritzia
Denver, CO
04.2025 - Current
- Supported retail revenue growth by ensuring accurate inventory flow, replenishment, and backend logistics to maximize product availability and sales conversion.
Improved stock accuracy and efficiency by implementing inventory tracking and backroom organization systems in a fast-paced retail environment.
Collaborated with sales and visual merchandising teams on promotional campaigns and product launches, driving a 10% increase in store traffic.
Analyzed sales trends and customer demand to prioritize replenishment and optimize product placement, improving sell-through and margin performance.
Sales and Marketing Representative
Techtronic Industries
Denver, CO
08.2024 - Current
- Managed a $3.5M+ sales portfolio across multiple retail locations, increasing product visibility and driving stronger customer engagement.
- Planned and executed integrated marketing campaigns across digital and in-store channels, boosting brand awareness and sales performance.
- Leveraged Microsoft Excel and Power BI to analyze sales trends, optimizing marketing strategies and improving budget allocation.
- Translated consumer insights into messaging strategies that contributed to a 15% revenue increase within six months.
- Delivered live product presentations and demos in high-traffic retail environments, tailoring messaging to customer feedback and increasing conversion rates.
Hospitality Professional
Sonny Lubick Steakhouse
01.2023 - 07.2024
- Delivered personalized guest experiences through effective communication and attention to individual needs.
- Managed logistics and operations for private dining events, ensuring seamless execution and guest satisfaction.
- Maintained brand standards through professional presentation and high-level customer service.
- Collaborated with management on workflow improvements and applied upselling techniques to boost efficiency and revenue.
Education
Bachelor of Science - B.S. Business Administration (Marketing)
Colorado State University
Fort Collins05.2024
Associate of Arts - Spanish Language And Literature
Colorado State University
Fort Collins, CO05.2024
Skills
Marketing Strategy & Campaign Development
Brand Positioning & Messaging
Go-To-Market Strategy
Consumer & Market Research
Integrated Marketing Campaigns (Digital In-Store)
Google Analytics
Certification
- Google Ads Certification, Google Analytics Certification, Hubspot Content Marketing Certification, Hubspot Inbound Marketing Certification
Languages
Spanish
Full Professional
Timeline
Marketing and Product Specialist
Aritzia
04.2025 - Current
Sales and Marketing Representative
Techtronic Industries
08.2024 - Current
Hospitality Professional
Sonny Lubick Steakhouse
01.2023 - 07.2024
Bachelor of Science - B.S. Business Administration (Marketing)
Colorado State University
Associate of Arts - Spanish Language And Literature
Colorado State University