SAMANTHA LARSON
Miami,FL
Summary
Driven Analyst with training in business administration, marketing, and retail management seeking to leverage comprehensive background to take the next career step in retail in a marketing role with a respected organization. Skilled in research, metrics analysis and data collection. Works in collaborative environments and foster relationships with the public to achieve business objectives.
Overview
8
8
years of professional experience
Work History
Associate Manager
Ritz Carlton Lilly Pulitzer
Key Biscayne, FL
08.2023 - Current
- Prepare daily, weekly, and monthly reports on sales figures, expenses, profits, and customer feedback.
- Oversee storewide merchandising benchmarks to maintain operational excellence.
- Review financial statements and sales or activity reports to measure productivity and goal achievement.
- Prepare staff work schedules and oversee all employee payroll.
- Recruit, train, and supervise new employees.
- Provide feedback on marketing campaigns to improve effectiveness.
- Deliver excellent customer service and adhere to standard practices to maximize sales and minimize shrinkage.
- Conduct daily store operations, including, opening and closing duties.
Merchandising Intern
Ritz Carlton Lilly Pulitzer
05.2023 - 08.2024
- Collaborated with marketing team members to develop promotional campaigns that highlighted specific products or services.
- Oversaw over 740 Customer Transactions in Marriott Databases
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Interacted with customers on a daily basis while assisting them with their purchasing decisions.
- Analyzed current market trends and customer feedback for product development.
- Assisted in training new staff members on proper merchandising procedures and protocols.
- Maintained inventory accuracy by counting stock-on-hand and reconciling discrepancies.
Marketing Teaching Assistant Warrington School
of Business University Of Florida
01.2023 - 08.2023
- Assisted teachers with classroom management and document coordination to maintain a positive learning environment for over 1200 students.
- Partnered with professors to plan and implement lessons following the school's curriculum, goals, and objectives.
- Tutored struggling students individually and in small groups to reinforce marketing concepts.
Program Administrator
Key Biscayne Strings
01.2017 - 01.2020
- Facilitated Program Management by executing tasks in administration, finance management ($100k year gross income), brand promotion, and employee engagement.
- Worked Directly with ADP Client Relations to manage employee payroll, Tax IDs, 1099 Tax Forms, and Electronic Payment Transfers
- Filed administrative Taxes with the State of Florida, as well as the Village of Key Biscayne to fulfill state small business requirements
Education
Master of Science - Business With A Concentration in Marketing
University of Florida, Hugh Graduate School of Business
Gainesville, FL08-2024
Bachelor of Arts - Business Administration
University of Florida, Heavener School of Business, College of Journalism And Communications
Gainesville, FL12.2023
Skills
- Marketing Strategy Development
- Social Media Marketing
- Content Creation (TikTok)
- Project Management
- Store Merchandising
- Operational Budgeting
- POS Systems
- Store Operations Oversight
- Employee Training
- Payroll Management
- Customer Service Management
- Report Generation
- Office Administration
- Event Marketing
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Associate Manager
Ritz Carlton Lilly Pulitzer
08.2023 - Current
Merchandising Intern
Ritz Carlton Lilly Pulitzer
05.2023 - 08.2024
Marketing Teaching Assistant Warrington School
of Business University Of Florida
01.2023 - 08.2023
Program Administrator
Key Biscayne Strings
01.2017 - 01.2020
Master of Science - Business With A Concentration in Marketing
University of Florida, Hugh Graduate School of Business
Bachelor of Arts - Business Administration
University of Florida, Heavener School of Business, College of Journalism And Communications
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