Summary
Overview
Work History
Skills
Certification
Timeline
Generic

Kenneth Penny

Citrus Springs,FL

Summary

Takes pride in being a top notch communicator . With an extensive background in Education, Training and Curriculum Development, this individual is an alternative thinking Sales and Marketing Manager. Additional expertise in Coordinating and Managing staff - a Persistent leader with market-savvy approaches and persuasive negotiation skills that lend themselves to a history of surpassing objectives. Talented project manager successful at tackling problems with tenacity and sound judgment.

Overview

24
24
years of professional experience
1
1
Certificate

Work History

Sales and Marketing Manager/ Broker Associate

Pretty Penny Properties Inc.
08.2006 - Current
    • Cultivated personal and professional relationships with property owners and buyers, resulting in over $145M single agent land and home sales to date.
    • Developed client focused strategies/processes/resources and effectively Trained a Team of Real Estate Sales Associates in those facets - resulting in well over $80M Florida land and home sales.
    • Managed all aspects of (Institutional and Personal) digital marketing campaigns, including SEO and PPC campaigns, email marketing, social media and print advertisements.
    • Maintained a detailed understanding of consumer needs through market research, knowledge of existing demographics, and consumer trends.
    • Educated and guided more than 750 property buyers and 300 property sellers through a successful sales/purchase process. Client list includes but is not limited to residential buyers and sellers, commercial entities, investors with varying portfolio sizes, Fannie MAE, Freddy Mac, HUD, and other REO vendors.

Trainer/ Tech Support Specialist/ Sr. Field Rep

Nielsen Media Research
08.1999 - 08.2006
  • As Trainer/Technical Support Specialist - (promotion from Sr Field Rep) Provided Expert Software and Hardware support, as well as developed Training curriculum related to all Nielsen data collection processes for those performing many of the items listed below.
  • As Senior Field Rep - (promotion from field representative) field trained various personnel, developed and worked with national area groups of field representatives performing duties listed below as Active/Passive collection processes advanced into HD era of television ratings collection.
  • Established and maintained long term relationships with assigned Nielsen Families/Households.
  • Oversaw field teams installing Nielsen measurement equipment in assigned Nielsen Families/Households.
  • Ensured collection and transmission equipment was properly installed and configured to transmit necessary audience data.
  • Prioritized, scheduled and completed all work in compliance with established policy and guidelines in assigned territory.
  • Accurately collected and reported demographics and audience information using Nielsen proprietary software.
  • Educated and coached Panel Members on proper operation and usage of Nielsen equipment.
  • Negotiated and maintained cooperation of Panel Members, solicit additional participation in Nielsen samples.

Sales Associate

Publishing Company Of North America

Kidcare Counselor

Lakeland YMCA

Electrician

Penny's Electrical Services Inc

Assistant Store Manager

USAVE/B & B Grocery

Bank Teller

Bank Of Belle Glade

Skills

  • Rapport and Relationship Building
  • Team Leadership
  • Team Recruiting and Hiring
  • Staff Training and Development
  • Sales Presentations
  • Contract Negotiations
  • Creative Social Media Marketing
  • Customer Relationship Management (CRM)
  • Content Creation
  • Scheduling
  • Data Trend Analysis
  • Marketing Strategy Development

Certification

A. S. degree in Early Childhood/Elementary Education - Saint Petersburg College

with Over 100 Credit Hours Completed toward B.S. in Elementary Education ESE, ESOL -

Florida Southern College/ Saint Petersburg College


State Licensed (Florida) Real Estate Broker

BK3193048


Florida Public Notary

Commission HH 149189


Merchant Mariner Credential OUPV - Charter Operator

USA000382044


CRS Certified Residential Specialist


SRS Seller Representative Specialist


ABR Accredited Buyer's Representative


E-Pro


SFR Short Sales and Foreclosure Resource

Timeline

Sales and Marketing Manager/ Broker Associate

Pretty Penny Properties Inc.
08.2006 - Current

Trainer/ Tech Support Specialist/ Sr. Field Rep

Nielsen Media Research
08.1999 - 08.2006

Associate of Arts - Elementary Education

Saint Petersburg College

Sales Associate

Publishing Company Of North America

Kidcare Counselor

Lakeland YMCA

Electrician

Penny's Electrical Services Inc

Assistant Store Manager

USAVE/B & B Grocery

Bank Teller

Bank Of Belle Glade

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Kenneth Penny