Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Extracurricular activities
Timeline
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Samantha Longoria

Brownsville,TX

Summary

A dynamic leader and marketer, I elevated brand visibility and sales for Alex Aviles' Chick-fil-A through innovative digital marketing strategies and effective team leadership. Leveraging skills in social media marketing and staff management, I fostered a customer-centric culture, enhancing engagement and loyalty. My approach resulted in significant brand growth, underpinned by a commitment to excellence and collaborative teamwork.


Experienced with delivering exceptional customer service in dynamic environments. Utilizes strong communication and teamwork skills to ensure efficient operations. Knowledge of hospitality best practices and guest satisfaction strategies.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Chick-fil-A Marketing Manager

Alex Aviles
07.2024 - 11.2024
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
  • Created and managed social media campaigns to increase brand engagement.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Chick-fil-A FOH Team Member

Alex Aviles
06.2023 - 06.2024
  • Trained new staff in front-of-house procedures, customer relations, and cleaning.
  • Maintained a clean and organized work area, ensuring a safe and sanitary environment for customers and staff.
  • Established welcoming atmosphere by greeting each guest warmly.
  • Answered customers' questions, recommended items, and recorded order information.
  • Handled cash transactions accurately, balancing the register at the beginning and end of each shift.
  • Enhanced customer experience by providing friendly and efficient service at the front counter and drivethru.
  • Supported fellow team members during peak hours by quickly responding to needs of both customers and staff.

Education

Some College - Criminal Justice

The University of Texas Rio Grande Valley
Edinburg, TX
05-2026

High School Diploma -

Simon Rivera Early College High School
Brownsville, TX
06-2022

Skills

  • Digital marketing
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Social media platforms
  • Brand promotion
  • Relationship building
  • Staff monitoring
  • Order taking
  • Cleanliness
  • Salesmanship
  • Phone etiquette
  • Team collaboration
  • Money handling
  • Professional appearance
  • Training and mentoring
  • Complaint handling
  • Stock management
  • Open-close procedures
  • Active listening
  • Task prioritization
  • Multitasking Abilities

Accomplishments

Simon Rivera Early College High School

  • National Honor Society member
  • BPOA State qualifier under "Ethics and Professionalism" category
  • Simon Rivera High School Band Leadership Award

Certification

Google Analytics Certified

Certified Emergency Telecommunicator


Languages

English
Full Professional
Spanish
Full Professional

Extracurricular activities

  • Simon Rivera Early College High School Band
  • Business Professionals of America (BPOA)
  • Volleyball

Timeline

Chick-fil-A Marketing Manager

Alex Aviles
07.2024 - 11.2024

Chick-fil-A FOH Team Member

Alex Aviles
06.2023 - 06.2024

Some College - Criminal Justice

The University of Texas Rio Grande Valley

High School Diploma -

Simon Rivera Early College High School

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