Samantha Mezzo
Terrell,NC
Summary
I’m a motivated marketing professional recognized for being a fast and adaptable learner, with hands-on experience in social media marketing, influencer partnerships, analytics reporting and brand engagements. Skilled in creating managing social platforms, and driving audience growth in fast-paced environments.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Coordinator: Redken
L'Oréal USA
Hudson, NY
02.2025 - Current
- Driving brand awareness and enhancing Redken’s digital presence, through strategic content and engagement.
- Directed influencer marketing strategies to foster audience engagement and brand loyalty.
- Cultivated strong community relationships and enhanced customer loyalty by actively responding to direct messages and comments, supporting Redken brand advocates.
- Utilized Sprinklr to enhance engagement and brand responsiveness by monitoring social channels and responding to customer inquiries.
- Analyzed customer history and case data within Salesforce to optimize social response strategies and expedite issue resolution.
- Analyzed engagement reach and social trends, producing monthly performance reports that informed strategic content decisions for Redken.
- Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
Marketing Intern
Hello Green Marketing
Red Bank, NJ
10.2024 - 03.2025
- Developed tailored digital content for clients businesses, aligning posts and visuals with each brand’s unique style and objectives.
- Formulated and executed social media digital marketing content and strategies aimed at increasing audience engagement and reach.
- Contributed to team discussions and creative exercises aimed at refining and optimizing marketing initiatives.
- Developed and executed social media content strategies to enhance brand engagement.
- Assisted in the creation of email marketing campaigns, increasing audience reach and engagement.
Marketing Assistant
Ellen Lange Skin care company
Short Hills, NJ
11.2023 - 09.2024
- Developed and scheduled weekly social media content to enhance product visibility.
- Developed comprehensive marketing strategies, facilitating idea generation and structuring posting schedules to enhance outreach.
- Developed and executed social media marketing campaigns to enhance brand visibility.
- Coordinated product packaging and preparation to enhance customer order fulfillment and support special promotions.
- Collaborated with cross-functional teams to create promotional materials aligned with product launches.
Education
MBA - Business Administration And Management
University of North Carolina At Pembroke
Pembroke, NC12-2026
Bachelor of Science - Business Administration
Montclair State University
Montclair, NJ01-2025
Skills
- Social media marketing
- Customer engagement
- Account management
- Email marketing
- Platform expertise
- Digital marketing
- Community engagement
- Marketing analytics
- Marketing strategy
- Social listening
Accomplishments
- Drove 42.9% year-over-year social audience growth, through strategic community management, audience engagement and cross-channel social media initiatives.
- Contributed to significant brand growth across social media platforms by driving 18k+ audience interactions, strengthening engagement rates, increasing brand visibility, and fostering an active online community through data-driven engagement.
Certification
L'Oréal USA — Professional Training Program February 2025
- Completed intensive training in customer relations, marketing, and client engagements
- Hands-on experience with salesforce, sprinklr, Excel, Nectar star social, Brand Buzz - Traackr, Salesforce, Sprinklr, Canva, MailChimp and digital marketing platforms
- Developed skills in social media strategy, brand communication, and customers behavior
Morris County School of Technology — Cosmetology Program June 2020
- Earned New Jersey Cosmetology License
Timeline
Social Media Coordinator: Redken
L'Oréal USA
02.2025 - Current
Marketing Intern
Hello Green Marketing
10.2024 - 03.2025
Marketing Assistant
Ellen Lange Skin care company
11.2023 - 09.2024
MBA - Business Administration And Management
University of North Carolina At Pembroke
Bachelor of Science - Business Administration
Montclair State University
Certifications
Hubspot SEO II — Hubspot Academy
Issued January 2026
Hubspot Digital Marketing — Hubspot Academy
Issued January 2026