Samantha Peña
Tampa,FL
Overview
5
5
years of professional experience
Work History
Account Coordinator
AM Public Relations
02.2023 - Current
- Drafted copywriting materials for social media and media responses for clients
- Researched and created targeted media lists for pitching to media outlets
- Conducted routine media research and provided in-depth coverage analysis for quarterly reporting
- Drafted award applications that resulted in top-tier placement in: Inc 5000, Fast Company, Fierce Healthcare, and more
- Provided client-facing documents for coverage analysis, briefing sheets, agendas, and press releases.
Digital Tech and Gaming Intern
BerlinRosen
09.2022 - 01.2023
- Assisted in creation and distribution of pitches and press releases
- Created targeted media lists for clients across tech and gaming sectors
- Monitored daily industry trends and competitor news for newsjacking opportunities
- Participated in new business development initiatives, including preparing client proposals and presentation materials
- Prepared detailed end of year analytic reports for client review
- Supported planning of media events with media to result in coverage.
Public Relations Intern
Hyde Park Public Relations
06.2022 - 08.2022
- Created targeted media lists and strategic pitches for multiple accounts
- Monitored multiple platforms for reactive media opportunities
- Created and maintained a content calendar with graphics for social media
- Updated and tracked upcoming editorial calendar opportunities for thought leadership
- Assisted in maintaining monthly coverage reports for clients.
Social Media Manager
Illuzion Esports Gaming
10.2019 - 01.2021
- Coordinated with multiple creative teams in order to create an integrated communication strategy
- Attended and contributed to sponsor calls and special events
- Created all copywriting and graphics necessary for social media accounts.
Education
Bachelor of Science in Mass Communications With A Focus in Integrated Public Relations And Advertising -
University of South Florida
Tampa, Florida05.2022
Skills
- Hootsuite
- Microsoft Office
- Meltwater
- Muckrack
- Propel PR
- Asana
- Google Suite
- AirTable
- Social Media Strategy
- Copywriting
- SEO Integration
Timeline
Account Coordinator
AM Public Relations
02.2023 - Current
Digital Tech and Gaming Intern
BerlinRosen
09.2022 - 01.2023
Public Relations Intern
Hyde Park Public Relations
06.2022 - 08.2022
Social Media Manager
Illuzion Esports Gaming
10.2019 - 01.2021
Bachelor of Science in Mass Communications With A Focus in Integrated Public Relations And Advertising -
University of South Florida
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