Samantha Preston
Morganton,NC
Summary
Dynamic leader with a proven track record at Doctor Logic, excelling in customer relationship management and digital marketing. Spearheaded strategies that surged website traffic and client retention to 90%. Expert in data analysis and staff mentoring, driving revenue growth and fostering long-lasting client relationships. Skilled in Salesforce, embodying problem-solving aptitude and customer advocacy.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Customer Success Manager
Doctor Logic
03.2022 - Current
- Effectively manage a physician-based portfolio of over 80 client relationships monthly.
- Performed comprehensive keyword research and analysis in close coordination with content strategists to formulate a robust, SEO-centric strategy.
- Developed and Implemented Digital Marketing strategies, including SEO, PPC, and Social campaigns, resulting in significant increases in website traffic and enhanced lead generation.
- Delivered routine performance assessments and pinpointed potential upselling opportunities, resulting in increases in monthly recurring revenue.
- Maintained long-lasting client relationships while serving as the primary point of contact, performing monthly and quarterly check-ins that yielded a remarkable 90% client retention rate.
- Provided training and mentored team members to enhance productivity, precision, and dedication to delivering excellent customer service.
- Implemented improvements to client onboarding processes, resulting in a significant boost in client satisfaction.
- Analyzed customer data to identify trends and inform business decisions.
- Developed and executed customer success strategies to increase retention rates.
Digital Advertising Strategist / Performance Manager
Cox
02.2018 - 03.2022
- Develop strong business relationships through action planning, budget management, dynamic website solutions, and success-oriented partnerships
- Manage and optimize performance of SEM accounts for national portfolio of clients
- Advise clients on digital marketing strategies through evidence-based data review
- Optimize digital advertising campaigns and manage monthly budgets
- Identify opportunities for SEM, SEO, and website design improvements
- Provide level one technical support
- Collaborate with multiple teams, managing internal and external partnerships
- Configure and troubleshoot website UX opportunities
- Communicate latest relevant industry practices with clients
- Mentor team members in continued professional development
Sr. Client Service Representative / Logistics Coordinator
Uline Shipping Supplies
07.2013 - 02.2018
- Manage logistic operations for efficiency and safety
- Track and organize freight and manpower
- Troubleshoot and process large budget changes with corporations
- Maintain reliably consistent and quick time to resolution for all inquiries
- File and monitor insurance claims for relevant transactions
- Supervise training of new team members
Operations Manager
Enterprise Holdings
10.2011 - 07.2014
- Supervise coordination of all daily activities for jet/care deliveries
- Investigate fraudulent activities and monitor high-risk clients
- Research previous rental histories across multiple brands for risk assessment
- Negotiate with high risk clients for payment, and revise renewal contracts
- Develop and maintain business contracts with corporate accounts
- Mitigate risk, and nurture opportunities for growth with service to range of corporations
Education
Bachelor of Science - Psychology, Kinesiology
Angelo State University
San Angelo, TXSkills
- Customer relationship management
- Digital marketing
- Data analysis
- Market research
- Customer advocacy
- Salesforce proficiency
- Account growth
- Data-driven decision making
- Staff mentoring & leadership
- Customer onboarding
- Revenue growth
- Problem-solving aptitude
- Brand management
Certification
Google AdWords Certification 2018-Present
Timeline
Senior Customer Success Manager
Doctor Logic
03.2022 - Current
Digital Advertising Strategist / Performance Manager
Cox
02.2018 - 03.2022
Sr. Client Service Representative / Logistics Coordinator
Uline Shipping Supplies
07.2013 - 02.2018
Operations Manager
Enterprise Holdings
10.2011 - 07.2014
Bachelor of Science - Psychology, Kinesiology
Angelo State University