Samantha Rugg
Livbay Lash
Mack,Colorado
7
years of professional experience
Digital marketing professional with 7+ years of experience spanning paid media, performance marketing, and digital strategy across a range of brands and businesses. Known for being adaptable, quick to learn, and comfortable taking on whatever a role requires. I enjoy combining data and creative thinking to solve problems, improve performance, and find new opportunities to grow.
Work History
Marketing Manager
2 Years 1 Month- Managed advertising budgets and coordinated campaign planning to drive growth and improve overall marketing effectiveness for a consumer brand.
- Utilized performance data and audience insights to refine and enhance integrated marketing initiatives, ensuring effective resource allocation and prioritization.
- Engaged with various departments to ensure cohesive integration of promotional creativity and paid media strategies in pursuit of customer acquisition targets.
- Engaged with influencers and brand ambassadors to facilitate content creation and obtain insights for product improvement.
Senior Paid Search Manager
3 Months- Developed and executed comprehensive paid search strategies, focusing on performance metrics, account health, and budget management to drive optimal results.
- Conducted in-depth analysis of campaign keyword performance and audience engagement to drive strategic media investment decisions.
- Analyzed business goals and coordinated with internal teams and stakeholders to create targeted paid media strategies and implement actionable campaign plans.
Performance Marketing Manager
2 Years 8 Months- Managed and analyzed PPC campaign data to spearhead performance marketing efforts, focusing on growth and enhanced marketing efficiency.
- Oversaw comprehensive reporting and budget management, leveraging data insights to refine campaign strategies across multiple performance channels.
- Executed targeted email marketing campaigns and launched SMS initiatives, driving continuous growth of the marketing list on a monthly basis.
- Crafted engaging content for paid ads and social media to boost audience engagement. Executed an influencer marketing program that increased brand reach and engagement.
Marketing Consultant
2 Years 2 Months- Collaborated with e-commerce clients to enhance campaign performance through strategic analysis of paid search and digital advertising metrics.
- Crafted targeted campaign plans and performance recommendations based on client business objectives to enhance marketing effectiveness.
- Coordinated efforts with clients and internal teams to effectively communicate results and support the prioritization of initiatives for sustained account development.
- Advised clients on innovative marketing strategies to drive growth and fulfill business objectives.
Education
Bachelor of Science - Digital Marketing
Skills
Campaign Management
Budget Management
Marketing Analytics
Performance Reporting
Performance Optimization
Content Optimization
Advertising Strategy
Audience & Keyword Strategy
Paid Search & Media Buying
Cross-department collaboration
Stakeholder Management
Team Leadership
Timeline
Marketing Manager
Livbay Lash
07.2024 - CurrentRead More
Senior Paid Search Manager
Media.Monks
04.2024 - 07.2024Read More
Performance Marketing Manager
Gear.com
07.2021 - 03.2024Read More
Marketing Consultant
Disruptive Advertising
05.2019 - 07.2021Read More
Utah Valley University
Bachelor of Science from Digital Marketing
Read More