Samantha Smith
Wisconsin Dells
Summary
Dynamic and detail-oriented marketing professional with experience in administrative support, digital marketing, hospitality, and cross-department collaboration. Currently pursuing a BBA in Marketing with an emphasis in Digital Marketing and Artificial Intelligence. Skilled in content creation, social media strategy, analytics, campaign planning, and customer engagement with a strong ability to adapt in fast-paced environments.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Administrative Assistant
Teel Plastics
Baraboo, WI
07.2022 - Current
- Supported production, sales, and marketing departments with cross-functional administrative and communication initiatives
- Assisted with internal communications, promotional materials, and workplace engagement content
- Coordinated office operations, supply management, and badge creation while maintaining organizational efficiency
- Demonstrated strong problem-solving, communication, and technical skills in a fast-paced manufacturing environment
Waitress
Nails Winehouse
Portage, WI, USA
05.2021 - 04.2022
- Supported event marketing for community events and nonprofit fundraisers
- Independently managed private events with strong multitasking and customer service skills
- Built customer relationships through effective communication and hospitality
Waitress
Rendezvous
Portage, WI, USA
04.2020 - 12.2021
- Delivered excellent customer service in a high-paced restaurant environment
- Created event marketing materials including menus and social media posts
- Managed multiple responsibilities while maintaining strong customer satisfaction
Education
BBA - Marketing
University of Wisconsin - Whitewater
12-2026
Associate of Applied Science - Marketing
Madison Area Technical College
01-2021
Skills
- Digital Marketing Strategy
- Social Media Marketing & Content Planning
- Google Analytics 4 (GA4)
- Google Ads & Search Marketing (PPC)
- AI-Assisted Marketing Workflows
- SEO & Content Optimization
- Campaign Planning & Performance Tracking
- Event Coordination & Brand Promotion
- Content Creation
- Microsoft Office Suite
- IQMS
- Canva
- Adobe Express
- Customer service
- Data entry
- Office administration
Certification
- Digital Marketing Technical Diploma
- Social Media Marketing Technical Diploma
- Google Analytics Certification (GA4)
- Google Ads Search Certification
- Customer Service Representative Certification
Timeline
Administrative Assistant
Teel Plastics
07.2022 - Current
Waitress
Nails Winehouse
05.2021 - 04.2022
Waitress
Rendezvous
04.2020 - 12.2021
Associate of Applied Science - Marketing
Madison Area Technical College
BBA - Marketing
University of Wisconsin - Whitewater
Marketing And Analytics Projects
- AI Marketing Campaign Planner Project, Developed an AI-assisted seasonal campaign planning workflow focused on audience segmentation, content planning, and channel strategy. Applied SEO, social media strategy, and paid advertising planning concepts to create customer-focused campaign recommendations.
- Google Analytics (GA4) Conversion Strategy Project, Built conversion funnel KPIs and event tracking recommendations using GA4 principles. Analyzed customer behavior, attribution modeling, audience segmentation, and digital measurement planning concepts.
- Digital Advertising & Content Strategy Experience, Developed SEM and social media campaign concepts targeting specific customer audiences. Created promotional content, campaign strategies, and performance optimization recommendations using marketing analytics concepts.
Technical Diplomas And Certifications
- Digital Marketing Technical Diploma
- Social Media Marketing Technical Diploma
- Google Analytics Certification (GA4)
- Google Ads Search Certification
- Customer Service Representative Certificate