Samantha Wrigglesworth
Johns Island,SC
Summary
Personable and results-driven event professional with over 15 years of experience in event sales, marketing, planning, and meeting coordination. Offering a creative approach and collaborative spirit for a dynamic marketing department, eager to learn and excel. Ready to use an extensive knowledge in special events within the non-profit industry. Focus on using analytical and leadership abilities to bring value to diverse business settings.
Overview
15
15
years of professional experience
Work History
Director of Sales and Events
Middleton Place and The Inn at Middleton Place
10.2015 - Current
- Provide leadership, direction, and motivation to event sales managers and support staff to exceed annual sales goals.
- Increased sales revenue from $1.2M annually to $2.9M (including recovery from global pandemic) by developing and implementing strategic plans and setting performance goals for the sales team.
- Collaborated closely with marketing managers to create advertising budgets.
- Created and approved sales contracts, materials, policies, and pricing.
- Build sales initiatives to solicit, negotiate, and book new and repeat business, increasing revenue and meeting/exceeding sales goals.
- Managed team of sales representatives, providing guidance, coaching and support.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Prepared annual departmental budgets, sales goals, work plans, and annual reports.
- Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.
- Managed logistics for successful events, including venue selection, catering and bar services, contract negotiation, and coordinating with vendors.
- Performed event coordination and marketing efforts for special events, meetings and group tours.
- Maintain key relationships with other departments as well as the Board of Trustees.
- Honing relationships with wedding and corporate planners, local Chambers, other non-profits and industry partners.
- Established effective communication channels between departments enhancing operational efficiency.
Manager, Special Group Services
Middleton Place and The Inn at Middleton Place
08.2012 - 10.2015
- Solicited, negotiated, and booked new and repeat business for both properties through various outreach strategies
- Managed bookings for weddings, corporate meetings, and social events, cross-selling services between venues
- Coordinated comprehensive event itineraries, menus, and logistics to deliver seamless client experiences
- Engaged in professional organizations to enhance visibility and achieve sales objectives
Sales Manager
Good Food Catering and The Historic Rice Mill Building
10.2011 - 08.2012
- Achieved and exceeded monthly and annual sales targets through active client outreach and relationship management
- Developed proposals and managed event logistics, ensuring high standards of service and execution
- Maintained strong networking activity by participating in key industry organizations
GFC Office Manager & HCH Operations Administrative Assistant
Good Food Catering and Holy City Hospitality
09.2009 - 10.2011
- Managed administrative duties for the sales office, supporting sales managers and the operations team
- Assisted with payroll, invoicing, and financial reporting to ensure accuracy and compliance
- Maintained positive relationships with clients, vendors, and team members through effective communication
Education
Arts Management -
College of Charleston
Charleston, SCAssociate of Arts -
Trident Technical College
Annandale, VASkills
- Event Planning & Management: Foundation Events, Wedding Planning, Corporate Events, Special Events, Meeting Planning
- Sales & Marketing: Proposal Development, Social Media Engagement, Revenue Forecasting, Budgeting, Content strategy, Advertising management, Multicultural marketing
- Client Relations: Networking, Interpersonal Relationship Building, Communications Expertise
- Catering & Hospitality: Food & Beverage Management, Menu Development
- Administrative Skills: Coordinating Meetings, Budget Management, Annual Reports
- Event Logistics: Hotel Booking, Trade Shows Galas
- Proficient in Microsoft Office, Salesforce, Delphi, Roomkey, Prismm, Canva
Affiliations
- Charleston Hoteliers Network
- Summerville Chamber of Commerce
- Explore Charleston Travel Council
- American Bus Association
- Leadership Dorchester, Participant and Graduate
- International Special Events Society
Timeline
Director of Sales and Events
Middleton Place and The Inn at Middleton Place
10.2015 - Current
Manager, Special Group Services
Middleton Place and The Inn at Middleton Place
08.2012 - 10.2015
Sales Manager
Good Food Catering and The Historic Rice Mill Building
10.2011 - 08.2012
GFC Office Manager & HCH Operations Administrative Assistant
Good Food Catering and Holy City Hospitality
09.2009 - 10.2011
Associate of Arts -
Trident Technical College
Arts Management -
College of Charleston
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